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Talk18 min

The anti-CEO playbook

Hamdi Ulukaya · TED

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About

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business playbook of the past -- and shares his vision for a new, "anti-CEO playbook" that prioritizes people over profits. "This is the difference between profit and true wealth," he says.

The talk

  1. The anti-CEO playbook 18 min · TED's player

Credits and licence

Institution
TED
Department
TED2019
Speaker
Hamdi Ulukaya
Year
2019
Level
For everyone
Language
English
Subjects
Economics, Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed