About
Agriculture is key to solving the climate crisis, but most farmers don’t have the financial incentive to switch to more eco-friendly practices, says banker and farmer Berry Marttin. He explores how improving the systems around carbon and biodiversity credits could bolster the economic viability of a green transition, offering hope for a world in which sustainable produce is not only possible but also profitable.
The talk
Credits and licence
- Institution
- TED
- Department
- TED Countdown Dilemma Series: Food
- Speaker
- Berry Marttin
- Year
- 2024
- Level
- For everyone
- Language
- English
- Subjects
- Earth and environment, Business and management
- Source
- TED
- Licence
- CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
- Attribution
- TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
- Who can watch
- TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed
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