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Course11010816138 lectures

Strategic Management - The Competitive Edge

Prof. R Srinivasan · IISc Bangalore

Start with lecture 1 At NPTEL

About

To assimilate the concepts of Strategic Management and the changes that have taken place in the market, esp. after the process of liberalization initiated by the Govt. of India in 1991. The participants will get an idea of the Basic Concepts, BoD and Corporate Responsibility, Environmental Landscape Analysis, Strategy - formulation, implementation, evaluation & control, Strategic Enablers - R&D, IT, KM, Technology, Strategic risk and other issues

Intended audience: Engineers, B.E./B Tech, ME/M Tech; Scientists(M Sc/ PhD).

Prerequisites: Better if holds Engineering Degree

Lectures

Week 1 Introduction to Strategic Management

  1. Long Range/Strategic Planning YouTube
  2. Purpose, Mission, Goals YouTube
  3. Different types of Strategies YouTube
  4. Different types of Strategies YouTube
  5. Strategic Management Process(SMP) YouTube
  6. Modes of Strategic decisions YouTube
  7. 7- S Frame work YouTube

Week 2 Board of Directors (BoD)

  1. Director, powers YouTube
  2. Functions of BoD YouTube
  3. Responsibilities of Business YouTube

Week 3 Environmental Scanning

  1. Taxonomy of Company Environment YouTube
  2. Competitive Landscape YouTube
  3. Global Uncertainty Internal Corporate Analysis YouTube
  4. Industry structure, Competitor Analysis YouTube
  5. Firm’s value chain YouTube
  6. Key factors of Success, Porter’s Industry Competition Model YouTube
  7. S & W Profile Analysis YouTube

Week 4 Strategy Formulation

  1. Competitive Advantage(CA), IFAS,SFAS YouTube
  2. Case Analysis YouTube
  3. Case Analysis- Contd YouTube
  4. Case Study 1 YouTube
  5. Case Study 2 YouTube
  6. Business Strategy YouTube
  7. BEA, Doom Loops, Corporate Strategy, Portfolio Analysis YouTube
  8. Corporate Strategy, Display Matrices YouTube
  9. Display Matrices YouTube
  10. Display Matrices YouTube

Week 5 Strategic Implementation

  1. National Diamond YouTube
  2. Functional Strategy YouTube
  3. Strategic Choice YouTube
  4. Stage I, II, III, IV organizations YouTube

Week 6 Strategy Evaluation & Control

  1. Risk, Corporate Diversification YouTube
  2. Mergers & Acquisitions YouTube
  3. Model for Evaluation YouTube

Week 7 Other Strategic Issues

  1. Rewards YouTube
  2. Technology Road Map YouTube

Week 8 IT, R&D & Strategy

  1. IT & Strategy, R& D Strategy YouTube
  2. Summary YouTube

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IISc Bangalore
Department
Management
Teacher
Prof. R Srinivasan
Level
Graduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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