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Course11010814141 lectures

Integrated Marketing Management

Prof. R. Srinivasan · IISc Bangalore

Start with lecture 1 At NPTEL

Lectures

Week 1 Evolution of Marketing, Concepts, Marketing in India, Meta Marketing, Marketing Tasks

  1. Evolution of Marketing Video
  2. Marketing Management Video
  3. Marketing in India Video
  4. Role of Marketing Video

Week 2 Case Analysis, Suryodaya case, Marketing System, Input- Output Map

  1. Case Analysis Video
  2. Case Analysis. Video
  3. Case of Suryodaya Video
  4. Marketing System Video
  5. Input -Output Map Video

Week 3 Competition, Consumer Behaviour Model, BCG Matrix, Strategic Marketing, Ansoff Matrix, Market Segmentation,…

  1. Competition Video
  2. Consumer Behaviour Model Video
  3. BCG Matrix, Strategic Marketing Video
  4. Marketing Strategy Video
  5. Market Segmentation, VALS Model Video

Week 4 Sales Function & Marketing Mix, B- B Markets, Macro Environment, Analytical Marketing System, Decision Models,…

  1. Sales Function& Marketing Mix Video
  2. B- B Markets, Macro Environment Video
  3. Analytical Marketing System Video
  4. Decision Models Video
  5. E- Business Video

Week 5 Market Demand, Concept Testing, Product, Product Mix, PLC, Pricing Strategies

  1. Market Demand, Concept Testing Video
  2. Product, Product Mix, PLC Video
  3. PLC continued Video
  4. Pricing Strategies Video

Week 6 Brands, Channel Management, Marketing Communication, Advertising, Marketing Organisation, Product Manager,…

  1. Brands, Channels Video
  2. Channel Management, Marketing Communication Video
  3. Advertising, Marketing Organisation Video
  4. Role of Product Manager, Industrial Buying Video

Week 7 Sales Forecasting, Marketing Control, Marketing Expense Analysis, Toyota Strategy

  1. Sales Forecasting, Marketing Control Video
  2. Marketing Expense Analysis Video
  3. Toyota Strategy Video
  4. Cafe Coffee Day(CCD) Video

Week 8 CCD,I- Flex(OFSS), OGCS

  1. CCD continued Video
  2. I flex (OFSS) Video
  3. OFSS. Video
  4. Oilseeds Growers Cooperative Society(OGCS) Video
  5. OGCS. Video

Live Session

  1. Live Session 15-02-2021 Video
  2. Live Session 10-03-2021 Video
  3. Live Session 05-03-2020 Video
  4. Live Session 14-02-2022 Video
  5. Live Session 14-02-2025 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IISc Bangalore
Department
Management
Teacher
Prof. R. Srinivasan
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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