Learn · Integrated Marketing Management
Lecture 3 of 41Week 1 Evolution of Marketing, Concepts, Marketing in India, Meta Marketing, Marketing Tasks
Marketing in India
Prof. R. Srinivasan · IISc Bangalore
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- Integrated Marketing Management, IISc Bangalore (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Evolution of Marketing
- Marketing Management
- Marketing in India
- Role of Marketing
- Case Analysis
- Case Analysis.
- Case of Suryodaya
- Marketing System
- Input -Output Map
- Competition
- Consumer Behaviour Model
- BCG Matrix, Strategic Marketing
- Marketing Strategy
- Market Segmentation, VALS Model
- Sales Function& Marketing Mix
- B- B Markets, Macro Environment
- Analytical Marketing System
- Decision Models
- E- Business
- Market Demand, Concept Testing
- Product, Product Mix, PLC
- PLC continued
- Pricing Strategies
- Brands, Channels
- Channel Management, Marketing Communication
- Advertising, Marketing Organisation
- Role of Product Manager, Industrial Buying
- Sales Forecasting, Marketing Control
- Marketing Expense Analysis
- Toyota Strategy
- Cafe Coffee Day(CCD)
- CCD continued
- I flex (OFSS)
- OFSS.
- Oilseeds Growers Cooperative Society(OGCS)
- OGCS.
- Live Session 15-02-2021
- Live Session 10-03-2021
- Live Session 05-03-2020
- Live Session 14-02-2022
- Live Session 14-02-2025