Learn · Digital Marketing in the AI era - Part 1
Lecture 16 of 37Week 2
Content Marketing and its Fundamentals
Prof. Prathamesh Vivek Kittur · IIT Madras
Credits and licence
- From
- Digital Marketing in the AI era - Part 1, IIT Madras (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- What is Marketing?
- Eras of Marketing
- Evolution of Ford Marketing
- Marketing and Sales and Branding
- Segmentation, Targetting and Positioning
- 4Ps of Marketing: Product
- Price
- Place & Promotion
- Newer Concepts of Marketing: 3P and 4C
- Introduction to Digital Marketing
- Digital Marketing Frameworks: RACE and AIDA
- Digital Marketing Frameworks
- Digital Channel Ecosystem
- Digital Marketing in the AI Era
- AI usage in Digital Media
- Content Marketing and its Fundamentals
- Why does Content Marketing Matter?
- Types of Content
- Content: Blogs, Short Videos, Infographics, Email
- Content: Podcasts, Carousel Posts, Case Study, Social Posts
- Content Funnel
- TOFU, MOFU and BOFU
- AI in the content workflow
- AI in Content Marketing
- Fundamentals of Social Media Marketing
- Deep Dive into Social Media Marketing
- Key Concepts of Social Media Marketing
- Social Media Marketing Plan - Part 01
- Social Media Marketing Plan - Part 02
- AI in Social Media Marketing
- Application areas of AI in Social Media Marketing
- Email Marketing Foundations
- Important Aspects of Email Marketing
- Email Marketing Campaign - Part I
- Email Marketing Campaign - Part II
- Email Marketing Campaign - Part III
- AI Powered Email Campaign