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Course11010550865 lectures

Service Management: Integrating Strategy, Operations, and Technology

Prof. Sanjib Chowdhury · IIT Kharagpur

Start with lecture 1 At NPTEL

Lectures

week-01

  1. Lecture 1 : The Role of Services in an Economy - 1 Video
  2. Lecture 2 : The Role of Services in an Economy - 2 Video
  3. Lecture 3 : The Nature of Services - 1 Video
  4. Lecture 4 : The Nature of Services - 2 Video
  5. Lecture 5 : The Nature of Services - 3 Video

week-02

  1. Lecture 6 : Strategic Service Vision, and Competitive Advantage Video
  2. Lecture 7 : Generic Strategies for Competitive Advantage (contd.) Video
  3. Lecture 8 : Five-forces Model, and SWOT Analysis Video
  4. Lecture 9 : Winning Customers, Sustainability, and Role of Information in Services Video
  5. Lecture 10 : Virtual Value Chain, Limits in the Use of Information, and Service Firm Competitiveness Video

week-03

  1. Lecture 11 : Sources of Growth and Innovations in Service Sector Video
  2. Lecture 12 : Design and Development of New Service Video
  3. Lecture 13 : Taxonomy and Generic Approaches to Service System Design Video
  4. Lecture 14 : Role of Technology in Services and Service Encounter Triad Video
  5. Lecture 15 : Service Encounter (contd.) Video
  6. Lecture 16 : Service Profit Chain Video

week-04

  1. Lecture 17 : Servicescapes and Facility Design Video
  2. Lecture 18 : Process Flows Video
  3. Lecture 19 : Product Layout: Work Allocation Problem Video
  4. Lecture 20 : Process Layout: Relative Location Problem Video
  5. Lecture 21 : Process Layout: Relative Location Problem (Contd.) Video

week-05

  1. Lecture 22 : Defining and Measuring Service Quality Video
  2. Lecture 23 : Quality Service by Design Video
  3. Lecture 24 : Unconditional Service Guarantee and Service Recovery Video
  4. Lecture 25 : Statistical Process Control -I Video
  5. Lecture 26 : Statistical Process Control -II Video
  6. Lecture 27 : Statistical Process Control -III Video
  7. Lecture 28 : Statistical Process Control -IV Video

week-06

  1. Lecture 29 : Foundation of Continuous Improvement Video
  2. Lecture 30 : Quality Improvement Programs I Video
  3. Lecture 31 : Quality Improvement Programs II Video
  4. Lecture 32 : Domestic Growth and Expansion Strategies Video

week-07

  1. Lecture 33 : Generic International Strategies Video
  2. Lecture 34 : Transnational Operations and Global Service Strategies Video
  3. Lecture 35 : Strategic Location Considerations Video
  4. Lecture 36 : Facility Location Modelling Video
  5. Lecture 37 : Facility Location Techniques: Locational Cost-Profit-Volume analysis Video

week-08

  1. Lecture 38 : Facility Location Techniques: Cross-Median Approach Video
  2. Lecture 39 : Facility Location Techniques: Huff Retail Location Model I Video
  3. Lecture 40 : Facility Location Techniques: Huff Retail Location Model II Video
  4. Lecture 41 : Strategies for Managing Demand - I Video

week-09

  1. Lecture 42 : Strategies for Managing Demand - II Video
  2. Lecture 43 : Strategies for Managing Demand - III Video
  3. Lecture 44 : Strategies for Managing Capacity - I Video
  4. Lecture 45 : Strategies for Managing Capacity - II Video
  5. Lecture 46 : Yield Management - I Video
  6. Lecture 47 : Yield Management - II Video

week-10

  1. Lecture 48 : Strategies for Managing Customer Waiting Video
  2. Lecture 49 : Essential Features of Queuing Systems Video
  3. Lecture 50 : Relationship between negative Exponential and Poisson distribution Video
  4. Lecture 51 : Strategic Roles of Capacity Planning, and Queuing - Terminology Video
  5. Lecture 52 : Queuing Models - Operating System Characteristics Video
  6. Lecture 53 : Queuing System Cost Trade-off Video

week-11

  1. Lecture 54 : Basic Concepts and Approach to Managing Project Video
  2. Lecture 55 : Developing Project Plan using PERT/CPM Video
  3. Lecture 56 : Construction of Network and Network Computation Process Video
  4. Lecture 57 : Uncertain Activities, and Probability of Completion of Project on Time Video

week-12

  1. Lecture 58 : The Role of Inventory in Services, and Inventory Models Video
  2. Lecture 59 : Economic Order Quantity and Special Inventory Models Video
  3. Lecture 60 : Inventory Management under Uncertainity Video
  4. Lecture 61 : Inventory Control Systems and ABC Analysis Video

Live Session

  1. Live Session 28-10-2025 Video
  2. Live Session 22-08-2024 Video
  3. Live Session 22-08-2024 Video
  4. Live Session 22-08-2024 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Prof. Sanjib Chowdhury
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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