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Course11010515851 lectures

Retail Management

Prof. Swagato Chatterjee · IIT Kharagpur

Start with lecture 1 At NPTEL

Lectures

Week 1 :

  1. Lecture 1: Introduction to Retailing Video
  2. Lecture 2: Introduction to Retailing Part 2 Video
  3. Lecture 3: Introduction to Retailing Part 3 Video
  4. Lecture 4: Relationship Management in Retailing Video
  5. Lecture 5: Value-based Retailing Video
  6. Lecture 6: Retailing Services Video
  7. Lecture 7: Loyalty and Reward Programs Video

Week 2 :

  1. Lecture 8: Strategic Planning in Retailing Video
  2. Lecture 9: Global Retailing Video
  3. Lecture 10: Retail Business Models by Ownership Video
  4. Lecture 11: Franchising in Retail Video

Week 3 :

  1. Lecture 12: Retail Institutions by Store - Based Strategy Mix Video
  2. Lecture 13: Retail Institutions by Store - Based Strategy Mix Video
  3. Lecture 14: Retail Institutions by Store - Based Strategy Mix (continued) Video
  4. Lecture 15: Retail Institutions by Store - Based Strategy Mix (continued) Video
  5. Lecture 16: Web, Non store-based and Other Forms of Nontraditional Retailing Video
  6. Lecture 17: Web, Non store-based and Other Forms of Nontraditional Retailing (continued) Video

week-04

  1. Lecture 18: Identifying and Understanding the Customers Video
  2. Lecture 19: Trading Area Analysis Video
  3. Lecture 20: Trading Area Analysis (continued) Video
  4. Lecture 21: Trading Area Analysis (continued) Video
  5. Lecture 22: Site Selection Video
  6. Lecture 23: Site ownership vs Site Leasing Video

Week 5 :

  1. Lecture 24: Retail Supply Chain Management Video
  2. Lecture 25: Retail Supply Chain Management (continued) Video
  3. Lecture 26: Retail OperationsManagement Video
  4. Lecture 27: Retail OperationsManagement - 2 Video
  5. Lecture 28: Retail OperationsManagement - 3 Video

Week 6 :

  1. Lecture 29: Image in Retail Video
  2. Lecture 30: Pricing in Retail Video
  3. Lecture 31: Pricing in Retail (continued) Video
  4. Lecture 32: Pricing in Retail (continued) Video
  5. Lecture 33: Merchandising in Retail Video

week-07

  1. Lecture 34: Merchandising in Retail (continued) Video
  2. Lecture 35: Category Management and Merchandise Planning Video
  3. Lecture 36: Retail Promotions Video
  4. Lecture 37: Retail Promotions: non-Ad Promotions Video
  5. Lecture 38: OBHR Issues in Retail - 1 Video
  6. Lecture 39: HR Issues in Retail Video

Week 8 :

  1. Lecture 40: Vendor Negotiations Video
  2. Lecture 41: Special Merchandising Contexts-1 Video
  3. Lecture 42: Special Merchandising Contexts-2 Video
  4. Lecture 43: Store Layout in Retail Video
  5. Lecture 44: Retail Operations: Financial Aspects Video
  6. Lecture 45: Budgeting and Costing Video
  7. Lecture 46: Financial Merchandise Management Video
  8. Lecture 47: Merchandise Forecasting, Dollar Control Video

Live Session

  1. Live Session 03-03-2022 Video
  2. Live Session 17-03-2022 Video
  3. Live Session 23-02-2024 Video
  4. Live Session 18-03-2024 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Prof. Swagato Chatterjee
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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