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Course11010515745 lectures

International Marketing

Prof. Biswarup Ghosh · IIT Kharagpur

Start with lecture 1 At NPTEL

Lectures

Assignment Soutions

  1. Lecture : 01 Introduction to International Marketing Video
  2. Lecture : 02 Introduction to International Marketing Video
  3. Lecture : 03 Introduction to International Marketing Video
  4. Lecture:04 Introduction to International Marketing Video

week-02

  1. Lecture05 : International Business, Entry Modes, and Theories Video
  2. Lecture 06 : International Business, Entry Modes, and Theories Video
  3. Lecture 07 : International Business, Entry Modes, and Theories Video
  4. Lecture08 : International Business, Entry Modes, and Theories Video
  5. Lecture 09 : International Business, Entry Modes, and Theories Video

week-03

  1. Lecture - 10 Hofstede' s Cultural Dimensions, Cross - cultural Sales Negotiations Video
  2. Lecture 11 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd) Video
  3. Lecture 12 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd) Video
  4. Lecture 13 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd) Video
  5. Lecture 14 : Hofstede' s Cultural Dimensions, Cross- cultural Sales Negotiations (Contd) Video

week-04

  1. Lecture - 15 Import Export Procedures Video
  2. Lecture - 16 Import Export Procedures (Contd) Video
  3. Lecture - 17 Import Export Procedures (Contd.) Video
  4. Lecture - 18 Import Export Procedures (Contd.) Video
  5. Lecture - 19 Import Export Procedures (Contd.) Video

week-05

  1. Lecture - 20 Designing a Global Marketing Program Video
  2. Lecture - 21 Designing a Global Marketing Program (Contd.) Video
  3. Lecture 22 : Designing a Global Marketing Program (Contd) Video
  4. Lecture 23 : Designing a Global Marketing Program (Contd) Video
  5. Lecture 24 : Designing a Global Marketing Program (Contd) Video

week-06

  1. Lecture - 25 International Business Case Analysis Video
  2. Lecture - 25 International Business Case Analysis Video
  3. Lecture - 27 International Business Case Analysis (Contd.) Video
  4. Lecture - 28 International Business Case Analysis (Contd) Video
  5. Lecture - 28 International Business Case Analysis (Contd.) Video

week-07

  1. Lecture 30 Learning Session by Practicing Manager Video
  2. Lecture 31 "Learning session by Practicing Manager -Continued " Video
  3. Lecture 32 Interaction with Practicing Manager–Question & Answer Session Video
  4. Lecture 33 Learning Session by Practicing Manager Video
  5. Lecture 34 "Learning Session by Practicing Manager followed by Conclusion session. " Video

week-08

  1. Lecture 35 Interaction with Practicing Manager Video
  2. Lecture 36 Interaction with Practicing Manager (Contd.) Video
  3. Lecture 37 Interaction with Practicing Manager (Contd.) Video
  4. Lecture 38 Interaction with Practicing Manager (Contd.) Video
  5. Lecture 39 Concluding Session Video

Live Session

  1. Live Session 24-03-2022 Video
  2. Live Session 04-06-2022 Video
  3. Live Session 23-02-2024 Video
  4. Live Session 08-03-2024 Video
  5. Live Session 13-02-2025 Video
  6. Live Session 13-03-2025 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kharagpur
Department
Management
Teacher
Prof. Biswarup Ghosh
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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