Learn · Management of New Products and Services

Lecture 1 of 24Week 1 - Theoretical Foundations

Lecture 1- NPNSM - Similarities and Differences

Prof. Jayanta Chatterjee · IIT Kanpur

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Management of New Products and Services, IIT Kanpur (at NPTEL)
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CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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All the lectures

  1. Lecture 1- NPNSM - Similarities and Differences Video
  2. Lecture 2 NPNSM- Theoretical Foundations I Competitive Strategy Video
  3. Lecture 3 NPNSM Theoretical Foundations II Product Strategy Video
  4. Lecture 4 NPNSM Theoretical Foundations III Understanding Customer Behaviour Video
  5. Lecture 5 NPNSM Theoretical Foundation IV Product Life Cycle (PLC) and Chasm Video
  6. Lecture 6 NPNSM Theoretical Foundations V Product Platforms and Portfolios Video
  7. Lecture 7 NPNSM Theoretical Foundations VI Understanding Customers (STP) Video
  8. Lecture 1 NPNSM-STP continued Video
  9. Lecture 2 NPNSM-Understanding Product Platforms Video
  10. Lecture 3 NPNSM- The Idea Generation process Video
  11. Lecture 4 NPNSM- Creating Customer Value Proposition Video
  12. Lecture 5 NPNSM- Lean Product Process Video
  13. Lecture 1 NPNSM - Estimating Marketing and Sales Potential Video
  14. Lecture 2 NPNSM - Introduction to New Product Forecasting Techniques Video
  15. Lecture 3 NPNSM - Diffusion process and Product Life Cycle Video
  16. Lecture 4 NPNSM - Technology Adoption Life Cycle and Crossing the Chasm Video
  17. Lecture 5 NPNSM - Managing New Products in Large Organizations Video
  18. Lecture 1 NPNSM- Introduction to the Stage Gate model Video
  19. Lecture 2 NPNSM - What is a Lean Startup Video
  20. Lecture 3 NPNSM -The Business Model Canvas Video
  21. Lecture 4 NPNSM - Introduction to Intellectual Property Rights Video
  22. Lecture 5 NPNSM -Taking the Product to the Market - Deployment Strategies Video
  23. Live Session 07-02-2024 Video
  24. Live Session 08-03-2025 Video