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Course11010408424 lectures

Management of New Products and Services

Prof. Jayanta Chatterjee · IIT Kanpur

Start with lecture 1 At NPTEL

Lectures

Week 1 - Theoretical Foundations

  1. Lecture 1- NPNSM - Similarities and Differences Video
  2. Lecture 2 NPNSM- Theoretical Foundations I Competitive Strategy Video
  3. Lecture 3 NPNSM Theoretical Foundations II Product Strategy Video
  4. Lecture 4 NPNSM Theoretical Foundations III Understanding Customer Behaviour Video
  5. Lecture 5 NPNSM Theoretical Foundation IV Product Life Cycle (PLC) and Chasm Video
  6. Lecture 6 NPNSM Theoretical Foundations V Product Platforms and Portfolios Video
  7. Lecture 7 NPNSM Theoretical Foundations VI Understanding Customers (STP) Video

Week 2 - From Idea to Product

  1. Lecture 1 NPNSM-STP continued Video
  2. Lecture 2 NPNSM-Understanding Product Platforms Video
  3. Lecture 3 NPNSM- The Idea Generation process Video
  4. Lecture 4 NPNSM- Creating Customer Value Proposition Video
  5. Lecture 5 NPNSM- Lean Product Process Video

Week 3 - Managing New Products Life Cycle

  1. Lecture 1 NPNSM - Estimating Marketing and Sales Potential Video
  2. Lecture 2 NPNSM - Introduction to New Product Forecasting Techniques Video
  3. Lecture 3 NPNSM - Diffusion process and Product Life Cycle Video
  4. Lecture 4 NPNSM - Technology Adoption Life Cycle and Crossing the Chasm Video
  5. Lecture 5 NPNSM - Managing New Products in Large Organizations Video

Week 4 - Creating and Lunching the New Product

  1. Lecture 1 NPNSM- Introduction to the Stage Gate model Video
  2. Lecture 2 NPNSM - What is a Lean Startup Video
  3. Lecture 3 NPNSM -The Business Model Canvas Video
  4. Lecture 4 NPNSM - Introduction to Intellectual Property Rights Video
  5. Lecture 5 NPNSM -Taking the Product to the Market - Deployment Strategies Video

Live Session

  1. Live Session 07-02-2024 Video
  2. Live Session 08-03-2025 Video

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kanpur
Department
Management
Teacher
Prof. Jayanta Chatterjee
Level
Undergraduate
Language
English
Subjects
Business and management
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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