Lecture 1 of 20Week 1 : Overview of Foundation of Consumer Behaviour
Lecture 01: Introduction to Consumer Psychology - I
Prof. Naveen Kashyap · IIT Guwahati
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- Consumer Psychology, IIT Guwahati (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures
- Lecture 01: Introduction to Consumer Psychology - I
- Lecture 02: Introduction to Consumer Psychology - II
- Lecture 01: Problem Recognition - I
- Lecture 02: Problem Recognition - II
- Lecture 01: Alternate Evaluation - I
- Lecture 02: Alternate Evaluation - II
- Lecture 03: Alternate Evaluation - III
- Lecture 01: Post Purchase and Consumption - I
- Lecture 02: Post Purchase and Consumption - II
- Lecture 01: Perception and Cognition - I
- Lecture 02: Perception and Cognition - II
- Lecture 03: Memory and Learning - I
- Lecture 01: Memory and Learning - II
- Lecture 02: Emotion, Motivation and Mood - I
- Lecture 03: Emotion, Motivation and Mood - II
- Lecture 01: Attitude and Attitude Change - I
- Lecture 02: Attitude and Attitude Change - II
- Lecture 01: Communication and Persuasion - I
- Lecture 02: Communication and Persuasion - II
- Lecture 03: Final Summary