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Course10910313620 lectures

Consumer Psychology

Prof. Naveen Kashyap · IIT Guwahati

Start with lecture 1 At NPTEL

About

Human beings have basic needs that they fulfill by making transactions in the market.Transactions mostly in the form of monetary exchange for goods and services are very basic for the survival of the human race. The present course is designed to study how consumers behave on the market and what the consequences of various behavior patterns. Additionally, the present course also looks at various psychological factors that shape the behavior and actions of the consumer in the global market.

Intended audience: UG/PG/PhD

Lectures

Week 1 : Overview of Foundation of Consumer Behaviour

  1. Lecture 01: Introduction to Consumer Psychology - I YouTube
  2. Lecture 02: Introduction to Consumer Psychology - II YouTube

Week 2: Need and Information Search

  1. Lecture 01: Problem Recognition - I YouTube
  2. Lecture 02: Problem Recognition - II YouTube

Week 3: Alternate Evaluation and Choice

  1. Lecture 01: Alternate Evaluation - I YouTube
  2. Lecture 02: Alternate Evaluation - II YouTube
  3. Lecture 03: Alternate Evaluation - III YouTube

Week 4: Consumption and Post-Purchase Behavior

  1. Lecture 01: Post Purchase and Consumption - I YouTube
  2. Lecture 02: Post Purchase and Consumption - II YouTube

Week 05 : Consumer Perception and Cognition

  1. Lecture 01: Perception and Cognition - I YouTube
  2. Lecture 02: Perception and Cognition - II YouTube
  3. Lecture 03: Memory and Learning - I YouTube

Week 06 : Mood, Emotion and Cognition

  1. Lecture 01: Memory and Learning - II YouTube
  2. Lecture 02: Emotion, Motivation and Mood - I YouTube
  3. Lecture 03: Emotion, Motivation and Mood - II YouTube

Week 07 : Consumer Attitude

  1. Lecture 01: Attitude and Attitude Change - I YouTube
  2. Lecture 02: Attitude and Attitude Change - II YouTube

Week 08 : Marketing Communications

  1. Lecture 01: Communication and Persuasion - I YouTube
  2. Lecture 02: Communication and Persuasion - II YouTube
  3. Lecture 03: Final Summary YouTube

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Guwahati
Department
Humanities and Social Sciences
Teacher
Prof. Naveen Kashyap
Level
Undergraduate
Language
English
Subjects
Society and politics
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
Who can watch
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