Lecture 6 of 12Video Tutorials4 min
Lecture 6: How to Do Market Segmentation
William Aulet, Howard Anderson and Prof. Matt Marx · Massachusetts Institute of Technology
Credits and licence
- From
- New Enterprises, Massachusetts Institute of Technology (at MIT OpenCourseWare)
- Licence
- CC BY-NC-SA 4.0, as MIT OpenCourseWare states it. Non-commercial use only.
- Attribution
- William Aulet, Howard Anderson, Prof. Matt Marx. New Enterprises. Spring 2013. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu/. License: Creative Commons BY-NC-SA.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Lecture 1: What is Entrepreneurship
- Lecture 2: What is Innovation
- Lecture 3: Varieties of Innovation
- Lecture 4: Three Ways to Start a Company
- Lecture 5: Six Myths of Entrepreneurship
- Lecture 6: How to Do Market Segmentation
- Lecture 7: What is a Beachhead Market
- Lecture 8: Our Passion for Entrepreneurship at MIT
- Lecture 9: Market Segmentation with SensAble Technologies: Part I
- Lecture 10: Market Segmentation with SensAble Technologies: Part II
- Lecture 11: From Passion to Idea or Technology
- Lecture 12: What Makes a Business