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Course15.39012 lectures45 min

New Enterprises

William Aulet, Howard Anderson and Prof. Matt Marx · Massachusetts Institute of Technology

Start with lecture 1 At MIT OpenCourseWare

About

This course covers the process of identifying and quantifying market opportunities, then conceptualizing, planning, and starting a new, technology-based enterprise. Students develop detailed business plans for a startup. It is intended for students who want to start their own business, further develop an existing business, be a member of a management team in a new enterprise, or better understand the entrepreneur and the entrepreneurial process.

Lectures

Video Tutorials

  1. Lecture 1: What is Entrepreneurship 5 min · Video
  2. Lecture 2: What is Innovation 5 min · Video
  3. Lecture 3: Varieties of Innovation 5 min · Video
  4. Lecture 4: Three Ways to Start a Company 3 min · Video
  5. Lecture 5: Six Myths of Entrepreneurship 8 min · Video
  6. Lecture 6: How to Do Market Segmentation 4 min · Video
  7. Lecture 7: What is a Beachhead Market 3 min · Video
  8. Lecture 8: Our Passion for Entrepreneurship at MIT 2 min · Video
  9. Lecture 9: Market Segmentation with SensAble Technologies: Part I 4 min · Video
  10. Lecture 10: Market Segmentation with SensAble Technologies: Part II 3 min · Video
  11. Lecture 11: From Passion to Idea or Technology 5 min · Video
  12. Lecture 12: What Makes a Business 3 min · Video

Syllabus and materials

At MIT OpenCourseWare, as the course publishes them.

Credits and licence

Institution
Massachusetts Institute of Technology
Department
Sloan School of Management
Taught by
William Aulet, Howard Anderson, Prof. Matt Marx
Term
Spring 2013
Level
Graduate
Language
English
Subjects
Business and management
Source
MIT OpenCourseWare
Licence
CC BY-NC-SA 4.0, as MIT OpenCourseWare states it. Non-commercial use only. MIT OpenCourseWare's terms
Attribution
William Aulet, Howard Anderson, Prof. Matt Marx. New Enterprises. Spring 2013. Massachusetts Institute of Technology: MIT OpenCourseWare, https://ocw.mit.edu/. License: Creative Commons BY-NC-SA.
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