Learn · PoliSci 106A - Spring 2008

Lecture 5 of 102008-03-312 h 19 min

Message Delivery ? Principles of Paid Media and Advertising

Dan Schnur · University of California, Berkeley

At Internet Archive

Credits and licence

From
PoliSci 106A - Spring 2008, University of California, Berkeley (at Internet Archive)
Licence
Internet Archive states no licence for it.
Attribution
2006 Regents of the University of California
Who can watch
Teens profiles and older. How courses are placed

All the lectures

  1. Class Introduction and Overview 1 h 34 min · Audio
  2. Elements of Message Development (podcast is 1 hr) 1 h · Audio
  3. Message Development: Understanding the Landscape through Political Research 2 h 29 min · Audio
  4. Message Delivery: Messaging Through News Coverage 1 h 23 min · Audio
  5. Message Delivery ? Principles of Paid Media and Advertising 2 h 19 min · Audio
  6. Messaging Options in Paid and News Media 1 h 18 min · Audio
  7. PoliSci 106A: Lecture 12 - Message Delivery ? Principles of Paid Media and Advertising (2) 1 h 24 min · Audio
  8. Campaigning Online: Virtual and Real-World Politics 2 h 3 min · Audio
  9. Advanced Strategy: Damage Control 2 h · Audio
  10. Wrap-Up and Final Thoughts 2 h 58 min · Audio