Course10 lectures18 h 25 min
PoliSci 106A - Spring 2008
Dan Schnur · University of California, Berkeley
About
Political Science 106A - Spring 2008 - An inside look at how political campaigns operate from the viewpoint of the media, taught by the people who run them. Class material will be directed towards students who are interested in direct involvement in campaign politics or who are looking for a greater understanding of the political process. Students will be required to develop a complete written campaign strategy document in order to fulfill class requirements. Students will be expected to follow political and campaign news via the media and be prepared to discuss those developments in class.
American Politics: Campaign Strategy - Media
Lectures
- Class Introduction and Overview
- Elements of Message Development (podcast is 1 hr)
- Message Development: Understanding the Landscape through Political Research
- Message Delivery: Messaging Through News Coverage
- Message Delivery ? Principles of Paid Media and Advertising
- Messaging Options in Paid and News Media
- PoliSci 106A: Lecture 12 - Message Delivery ? Principles of Paid Media and Advertising (2)
- Campaigning Online: Virtual and Real-World Politics
- Advanced Strategy: Damage Control
- Wrap-Up and Final Thoughts
Credits and licence
- Institution
- University of California, Berkeley
- Teacher
- Dan Schnur
- Year
- 2008
- Level
- Undergraduate
- Language
- English
- Subjects
- Business and management, Society and politics
- Source
- Internet Archive
- Licence
- Internet Archive states no licence for it. Internet Archive's terms
- Attribution
- 2006 Regents of the University of California
- Who can watch
- Internet Archive gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed