An Interactive Text for Food and Agricultural Marketing

by Michael R. Thomsen

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An Interactive Text for Food and Agricultural Marketing is intended to be the primary textbook for a University of Arkansas course on this subject. The course it taught at a junior level but is foundational in that it is a required course for all majors in Agricultural Business. The text assumes an understanding of college algebra and microeconomic principles that would be covered in a typical college-level introductory economic principles course.

Description from LibreTexts.

Publisher
University of Arkansas
Subjects
Social Sciences, Economics
Licence
CC BY-SA 4.0, as LibreTexts states it
Who can read
Teens profiles and older, judged from its title and subjects

Contents

LibreTexts writes equations in TeX, and here they show as TeX; the PDF has them typeset.

  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. Preface
  7. 1: Market Demand
  8. 1.2: Demand States
  9. 1.3: The Demand Schedule
  10. 1.4: Consumer Surplus
  11. 1.5: Concluding Comments
  12. 1.6: References
  13. 1.7: Problem Sets
  14. 2: Market Supply
  15. 2.1: Overview and Objectives
  16. 2.2: The Supply Schedule
  17. 2.3: Profit Maximization for a Price Taking Firm
  18. 2.4: Variables that Shift the Supply Schedule
  19. 2.5: Demand for Inputs
  20. 2.6: Producer Surplus
  21. 2.7: Concluding Comments
  22. 2.8: References
  23. 2.9: Problem Sets
  24. 3: Elasticities of Demand and Supply
  25. 3.1: Overview and Objectives
  26. 3.2: Demand Elasticities
  27. 3.3: Computing Demand Elasticities
  28. 3.4: Factors that Affect the Magnitude of Own Price Elasticities
  29. 3.5: Elasticities of Supply
  30. 3.6: Concluding Comments
  31. 3.7: Problem Sets
  32. 4: Market Equilibrium and Equilibrium Modeling
  33. 4.1: Overview and Objectives
  34. 4.2: Market Equilibrium
  35. 4.3: Using Elasticities to Model an Equilibrium
  36. 4.4: Partial vs. General Equilibrium Models
  37. 4.5: Finding Solutions in Equilibrium Models with Multiple Markets
  38. 4.6: Concluding Comments
  39. 4.7: References
  40. 4.8: Problem Sets
  41. 5: Consumer Theory and Models
  42. 5.1: Objectives
  43. 5.2: Neoclassical Consumer Theory
  44. 5.3: Lancaster’s (1966) Characteristics Model
  45. 5.4: Becker’s (1965) Household Production Model
  46. 5.5: Concluding Comments
  47. 5.6: References
  48. 5.7: Problem Sets
  49. 6: Prices Over Time
  50. 6.1: Overview and Objectives
  51. 6.2: The Trend
  52. 6.3: Seasonal Component
  53. 6.4: Cyclical Component
  54. 6.5: Random Component
  55. 6.6: Concluding Comments
  56. 6.7: References
  57. 6.8: Problem Sets
  58. 7: Imperfect Competition and Strategic Interactions
  59. 7.1: Overview and Objectives
  60. 7.2: Considerations in Classifying a Market
  61. 7.3: Marginal Revenue for Imperfectly Competitive Markets
  62. 7.4: Profit Maximization for a Monopolist or Monopolistically Competitive Firm
  63. 7.5: Profit Maximization in an Oligopoly
  64. 7.6: Concluding Comments: Effects of Imperfect Competition on Economic Welfare
  65. 7.7: References
  66. 7.8: Problem Sets
  67. 8: Price Discrimination
  68. 8.1: Overview and Objectives
  69. 8.2: Perfect or First-Degree Price Discrimination
  70. 8.3: Second-Degree Price Discrimination
  71. 8.4: Third-Degree Price Discrimination
  72. 8.5: Some Other Pricing Schemes
  73. 8.6: Concluding Comments
  74. 8.7: References
  75. 8.8: Problem Sets
  76. 9: Signals and Advertising
  77. 9.1: Overview and Objectives
  78. 9.2: Asymmetric Information
  79. 9.3: Advertising as Information
  80. 9.4: Market Signals to Counteract Asymmetric Information Problems
  81. 9.5: A Formal Model of Signals
  82. 9.6: Concluding Comments
  83. 9.7: References
  84. 9.8: Problem Sets
  85. Back Matter
  86. Index
  87. Glossary
  88. Detailed Licensing