9.7: References

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    Akerlof, G. “The Market for Lemons: Qualitative Uncertainty and the Market Mechanism” Quarterly Journal of Economics 84(1970):488-500.

    Kirmani, A. and A. R. Rao. “No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality.” Journal of Marketing 64(2000):66-79.

    Milgrom, P. and J. Roberts. Economics, Organization, and Management. Englewood Cliffs, NJ: Prentice Hall, 1992.

    Nelson, P. “Advertising as Information.” Journal of Political Economy 82(1974):729-754.

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