Podcasts · The Copywriting Podcast
If You Don’t Understand Hooks, You Don't Understand Ads
· 54 min · S1 E114
Episode If You Don’t Understand Hooks, You Don't Understand Ads
https://www.youtube.com/watch?v=t0CIwvQnVqg
[Masterclass] How I close Creative Strategy clients:
In this episode with Fotis Chatzinicolaou, we go over…
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The 80/20 hook principle behind million-dollar ads
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Why doom scrolling is one of the best research tools in creative strategy
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How one ad generated $1 million for a "hard mode" brand
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How smart brands buy back their strategist's time
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And much more…
If you want to start building ads that actually make brands money…
This video is for you.
Enjoy.
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Links in the notes 4
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