Podcasts · Business

The Copywriting Podcast

Matthew Volkwyn

122 episodes

The Copywriting Podcast hosted by Matthew Volkwyn.

More about the show

This show dives deep into what’s happening in the copywriting world today. Expect weekly in-depth interviews with professional copywriters from across the world.

Whether you’re a freelance copywriter looking for high-paying clients, an offer owner trying to scale, or just obsessed with great copy, you’ll never see copy the same way again. And you'll get easy to follow, no bs, actionable steps to make more money and close more business.

Episodes page 1 of 3

  1. It’s Simple, But You’ll ACTUALLY Get Creative Strategy Clients

    · 56 min · S1 E122

    29:58 - Video mentioned: [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Rista Radovanovic, you’ll discover… • The shortcut behind an ad that…

  2. She Has No Proof, But Still Closes Creative Strategy Clients

    · 1 h 20 min · S1 E119

    [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Lana Sova, you’ll discover… How Lana closes clients in brand-new niches with zero proof The…

  3. It’s Simple, But Your Hooks Will Be 97% Better (Today)

    · 47 min · S1 E118

    Video mentioned: 01:14 - Creative Strategy Isn’t Hard. It’s Just Misunderstood (ft. Thomas Just) https://www.youtube.com/watch?v=tLMPqS2569w&t=3s [Masterclass] How I close Creative Strategy clients:…

  4. Ad Expert: If I Wanted to Create Winning Ads Fast, I’d Do THIS

    · 40 min · S1 E118

    [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Thomas Just, we go over how product and consumption format drive retention, and why the promise in…

  5. Unfortunately, It’s Easy to Get Hired as a Creative Strategist

    · 1 h 19 min · S1 E117

    Copywriter Talent Sourcing: https://talent.copywriting.org [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Stephan vd Merwe, my business partner…

  6. This Invisible Ad Strategy Creates Winning Ideas (Steal THIS)

    · 50 min · S1 E116

    Video mentioned: (14:10) If You Don’t Understand Hooks, You Don't Understand Ads https://www.youtube.com/watch?v=hLOjIb3xh28 ------------------------------- [Masterclass] How I close Creative Strategy clients:…

  7. If You Don’t Understand Hooks, You Don't Understand Ads

    · 54 min · S1 E114

    https://www.youtube.com/watch?v=t0CIwvQnVqg [Masterclass] How I close Creative Strategy clients: In this episode with Fotis Chatzinicolaou, we go over… • The 80/20 hook principle behind million-dollar ads • Why…

  8. If You Want To Be A Creative Strategist, Watch This:

    · 34 min · S1 E113

    [Masterclass] How I close Creative Strategy clients:https://www.youtube.com/watch?v=t0CIwvQnVqg • Logan’s jump from email copywriting to creative strategy • How to actually land clients without sending cold messages…

  9. treat copywriting like a video game and get rich

    · 52 min · S1 E112

    Copywriting Launchpad: https://www.skool.com/copywriting-launchpad/about [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Nabeel Azeez, we go…

  10. From $250K In Debt To Top 1% Creative Strategist

    · 1 h 09 min · S1 E111

    [Masterclass] How I close Creative Strategy clients: https://www.youtube.com/watch?v=t0CIwvQnVqg In this episode with Marcus Camenzuli, we go over why info is dying as a business model, how copywriters can make the…

  11. You’re Not Behind (Yet): How to Use Claude for Creative Strategy

    · 1 h 33 min

    Join my private email newsletter: https://list.copywriting.org Find Mario Castelli here: Website - https://www.copycoders.ai/genesis-cba YouTube - https://www.youtube.com/@LukeIha In this episode with Mario…

  12. Billion-Dollar Copywriter Exposes Creative Strategy (No BS)

    · 1 h 03 min · S1 E107

    Join my private email newsletter: https://list.copywriting.org Find Adil Amarsi here: Website - https://adilamarsi.com/ Instagram - https://www.instagram.com/adilamarsi/ In this episode with Adil Amarsi, we go…

  13. How He Closed Iman Ghadzi Without Luck or Talent

    · 1 h 02 min · S1 E108

    Join my private email newsletter: https://list.copywriting.org Find Andro Koen here: YouTube - https://www.youtube.com/@androkoen Instagram - https://www.instagram.com/androokoen/ Free Skool Community -…

  14. Insider Explains How The 1% of Creative Strategists Close Gigs

    · 1 h 03 min · S1 E106

    Join my private email newsletter: https://list.copywriting.org Find Michele Lambert here: Bella Connections - https://bellaconnections.com/ Facebook - https://www.facebook.com/michele.lambert.14811 LinkedIn -…

  15. Billion Dollar Copywriter: Everyone Hates AI Written Copy

    · 1 h 14 min · S1 E105

    Join my private email newsletter: https://list.copywriting.org Find Chris Haddad here: Coaching - https://www.nothingheldback.com/ Facebook - https://www.facebook.com/chris.haddad In this episode with Chris…

  16. Skilled Copywriter Couldn't Make Money Until He Did THIS

    · 52 min · S1 E104

    Join my private email newsletter: https://list.copywriting.org Find Alejandro Martinez here: LinkedIn - https://www.linkedin.com/in/alejandrowritescopy/ Facebook - https://www.facebook.com/alejandro.ernesto.35 In…

  17. How $100M Ecom Brands Scale Ad Spend

    · 50 min

    Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In this conversation with…

  18. This Copywriter Closed Dan Bilzerian - STEAL His Outreach Method

    · 45 min · S1 E103

    Join my private email newsletter: https://list.copywriting.org Find Rista Radovanovic here: Facebook - https://www.facebook.com/radovanoovich LinkedIn - https://www.linkedin.com/in/rista-radovanovic-b2b597294/ In…

  19. $100M Creative Strategy: The Anatomy Of Winning Ads

    · 51 min

    Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In Part 2 of this $100M…

  20. This Freelancer Built His Career To Survive ANYTHING (Here’s How)

    · 1 h 10 min · S1 E102

    Join my private email newsletter: https://list.copywriting.org Find Florian Ruhstaller here: Facebook - https://www.facebook.com/flo.ruhstaller LinkedIn - https://www.linkedin.com/in/florianruhstaller/ Instagram -…

  21. The $100M Creative Strategy System Behind Winning Ads

    · 1 h 13 min

    Get the resources here: https://docs.google.com/document/d/1Nm7mGF5DJGd1H8IKpS3xjzG1vfz_ZQUGaPpOSnA19RQ/edit?usp=sharing Join my private email newsletter: https://list.copywriting.org In this masterclass with…

  22. From BROKE to $13k/mo Creative Strategist In 365 Days

    · 40 min

    Join my private email newsletter: https://list.copywriting.org Find Nojus Dovydenas here: LinkedIn - https://www.linkedin.com/in/nojus-dovydenas-204a46260/ In this episode with Nojus Dovydenas, we go over how he…

  23. From Burnout to $8k/mo Creative Strategist in 6 Months (How He Did It)

    · 1 h 02 min

    Join my private email newsletter: https://list.copywriting.org Find Ivan Guedes here: Facebook: https://www.facebook.com/ivan.guedes.96343 LinkedIn: https://www.linkedin.com/in/ivan--guedes/ In this episode with…

  24. $400M Email Copywriter Reveals 20 Years Of Email Secrets | Phil Rivers

    · 1 h 13 min · S1 E99

    Join my private email newsletter: https://list.copywriting.org Find Phil Rivers here: https://x.com/thePhilRivers In this episode with Phil Rivers, we go over different aspects of the email marketing business, copy…

  25. The 2026 Meta-Ads Creative Strategy Masterclass Pt.2

    · 38 min · S1 E98

    Join my private email newsletter: https://list.copywriting.org Find Thomas Just here: https://www.linkedin.com/in/thomas-just/ In this episode with Thomas Just, we go over how to apply research tactics into…

  26. Agency Copywriting Secrets: Everything You Need To Start Earning | Rod Satterwhite

    · 50 min

    Join my private email newsletter: https://list.copywriting.org Find Rod Satterwhite here: https://www.youtube.com/@CopyThat In this episode with Rod Satterwhite we go over different aspects of brand strategy, how…

  27. Steal THIS Lazy Meta Ads Strategy In 2026

    · 49 min · S1 E96

    Join my private email newsletter: https://list.copywriting.org Find Kevin here: https://www.linkedin.com/in/kevinjust/ https://www.facebook.com/kevin.just.90 https://www.instagram.com/kevinthejust/ In this…

  28. Copywriter Drinks Dirty Toilet Water to Sell His Product

    · 1 h 29 min · S1 E95

    Join my private email newsletter: https://list.copywriting.org Find Joshua here: https://www.thecopywriterspath.com/ In this episode we cover everything you need to know to succeed as a copywriter. You’ll…

  29. Creative Strategy Made Simple | Copywriting Masterclass with Alex Myatt

    · 1 h 39 min · S1 E94

    Join my private email newsletter: https://list.copywriting.org Find Alex here: Website: https://alexmyatt.com/ Youtube: https://www.youtube.com/@CopyThat Linkedin:…

  30. How Ron Lynch Scaled GoPro to $600m | Copywriting Masterclass

    · 1 h 06 min · S1 E93

    Join my private email newsletter: https://list.copywriting.org Find Ron here: https://www.facebook.com/ronnylynch/ In this episode we go over the secrets from the marketing genius behind GoPro. You’ll discover……

  31. How The Gurus (Almost) Killed Copywriting

    · 1 h 27 min

    Join my private email newsletter: https://list.copywriting.org Sean’s Website: https://www.copythatshow.com/ Sean’s Youtube: https://www.youtube.com/channel/UCPrVjDohW98GDxq99E8eHUQ In this episode with Sean…

  32. Beyond Copywriting | Fireside Chat with Adam Kan

    · 1 h 24 min · S1 E91

    Join my private email newsletter: https://list.copywriting.org Find Adam here: Instagram: https://www.instagram.com/adamthekan?igsh=MTBjaWRtMDJnaTdtNg== Facebook: https://www.facebook.com/adamwar.kan/ In this…

  33. Email Copywriting Masterclass with Chris Orzechowski

    · 1 h 19 min · S1 E90

    Join my private email newsletter: https://list.copywriting.org Find Chris here: https://www.theemailcopywriter.com/ In this episode with Chris we go over: - The copy secrets Chris discovered after writing 15,000+…

  34. The BEST Copywriting Interview On The Internet

    · 1 h 27 min · S1 E89

    Join my private email newsletter: https://list.copywriting.org Find Jason here: https://www.facebook.com/jason.fladlien.716/ Jason's Book: https://a.co/d/0ajWWo3a In this episode I interview the marketing genius…

  35. How To Write Control Beating Copy with Kim Krause Schwalm

    · 1 h 36 min · S1 E88

    Find Kim here: https://kimschwalm.com/ Join my private email newsletter: https://list.copywriting.org In this masterclass with Kim Schwalm you’ll discover… - How Kim beat controls from the top copywriters in…

  36. Performance Copywriting Masterclass with Chris Cimorelli

    · 1 h 19 min · S1 E87

    Find Chris here: https://www.linkedin.com/in/chris-cimorelli-64505372 Join my private email newsletter: https://list.copywriting.org In this episode Chris reveals exactly how he generates $1M+ in 70% of his…

  37. Exclusive Masterclass with The Godfather Of Copywriting | Mark Ford

    · 1 h 33 min · S1 E86

    Join my private email newsletter: https://list.copywriting.org In this episode we interview one of the greatest copywriters of ALL time, Mark Ford. We cover… - What Makes a piece of copy explode - The strategies…

  38. Copywriting Voice Mastery With Sean Mabry

    · 1 h 30 min · S1 E85

    Find Sean here: Linkedin: https://www.linkedin.com/in/sean-mabry-781b39a3 Facebook: https://www.facebook.com/smabry/ Join my private email newsletter: https://list.copywriting.org In this episode we cover… -…

  39. How Tim Nowhen "Faked His Way" Into Copywriting

    · 1 h 40 min · S1 E84

    Join my private email newsletter: https://list.copywriting.org Check out Tim here: https://www.facebook.com/tim.nowhen In this episode we cover how Tim managed to scale to 5 figures per month despite only having…

  40. The $15k/month Copywriting Blueprint (2 Simple Steps)

    · 1 h 00 min · S1 E83

    How I’m Helping My Mentees Close Ecom DTC Clients Over The Next 90 Days: https://www.skool.com/copysystems/about Find Balsam: https://www.facebook.com/balsam.elmezouari/ Join my private email newsletter:…

  41. The Scaling Secrets Behind 55+ Ecomm Brands

    · 1 h 34 min · S1 E82

    How I’m Helping My Mentees Close Ecom DTC Clients Over The Next 90 Days: https://www.skool.com/copysystems/about Join my private email newsletter: https://list.copywriting.org In this conversation with Brennan, we…

  42. The Marketing Genius Behind Dan Martell

    · 1 h 07 min · S1 E81

    Join my private email newsletter: https://list.copywriting.org Most people think scaling a personal brand is about better editing, better thumbnails, or “beating the algorithm.” It’s not. In this conversation, Sam…

  43. THE Offer Publishing Masterclass with Igor Kheifets

    · 55 min · S1 E80

    Join my private email newsletter: https://list.copywriting.org A lot of copywriters dream about becoming offer owners, but most of them have no clue what they’re actually signing up for. In this interview, I sit…

  44. The Worst Copywriting Career Mistakes | Masterclass with Bashar Katou

    · 1 h 17 min · S1 E79

    Join my private email newsletter: https://list.copywriting.org In this interview, I sit down with Bashar Katou, who’s generated over $30 million online, to talk about what actually changes when you move beyond the…

  45. Copywriting Career Growth Masterclass with Kai Lode

    · 1 h 37 min · S1 E78

    Join my private email newsletter: https://list.copywriting.org Most people think organic growth is about posting more. Kai Lode helped grow one of the biggest creator brands on YouTube and email by obsessing over…

  46. The Secret Copywriting Job Market | Masterclass with Alexandre Bocquet

    · 1 h 07 min · S1 E77

    Join my private email newsletter: https://list.copywriting.org In this interview, Alex breaks down what really separates freelancers who are constantly chasing work from those who are quietly booked out through…

  47. Creative Strategy | Copywriting Masterclass with Jenn Jouhseik

    · 1 h 15 min · S1 E76

    Join my private email newsletter: https://list.copywriting.orgCreative strategy is everywhere right now, and most copywriters have no idea what it actually means.In this interview, Jenn and I unpack why “creative…

  48. Work Less & Make More | Copywriting Masterclass with Ed Reay

    · 1 h 40 min · S1 E75

    Join my private email newsletter: https://list.copywriting.org In this video, I break down a pattern I’ve seen again and again with smart, talented copywriters who should be earning far more than they are… but…

  49. Organic Growth Marketing Masterclass | Matt Vs Japan

    · 1 h 30 min · S1 E74

    Join my private email newsletter: https://list.copywriting.org In this conversation, Matt and I explore what it actually takes to build mastery over years, not months, and why most creators, copywriters, and…

  50. Copywriting Strategy Secrets | Masterclass with Andrew Gould

    · 1 h 48 min · S1 E73

    Join my private email newsletter: https://list.copywriting.org In this conversation, Andrew breaks down the realities of becoming a high-earning copywriter, from going beyond “just writing words,” to understanding…

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