Podcasts · 30 Minutes to President's Club | No-Nonsense Sales

#619: Active Listening to Loosen up Your Discovery Calls and First Dates | Sam McKenna | 30MPC Hall of Fame

· 28 min

Episode #619: Active Listening to Loosen up Your Discovery Calls and First Dates | Sam McKenna | 30MPC Hall of Fame

0:00 28:25

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FOUR ACTIONABLE TAKEAWAYS

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3-step process every time you book a meeting: Show gratitude, send an invite with your company name first, and connect with them on LinkedIn.

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Use a pre-call checklist for discovery. Research everything you can about your buyer and show them you know them in the first 5 minutes of the call.

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Use “typically” language when prospects are hesitant to open up. By sharing common situations, it allows them to nail down their specific problem(s).

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Once you get to a problem, tell a story: “You make me think of a customer where XYZ was the problem, ABC is what we did, which led to 123 results”. This helps build trust and gets them to open up further.

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