Podcasts · Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & E
How to build a brand that lands your dream role, with Laurie Macpherson
· 36 min · Episode 319
Episode How to build a brand that lands your dream role, with Laurie Macpherson
If you’re building a personal or leadership brand - whether you’re an entrepreneur, a consultant, or an exec thinking about your next move - LinkedIn and how you present yourself matters.
In this episode I speak with Laurie Macpherson about making your personal brand employer-friendly, standing for something specific, and using simple, repeatable actions to be seen by the right people.
These are practical signals that directly affect whether you get hired, promoted, or invited to collaborate.
Three key areas we covered :
✳️ Leadership brand vs. business brand - Why employees need their own “home base” online (LinkedIn) and how frequency of exposure builds reputation inside and outside organisations.
✳️ Profile signals that attract employers - The headline, the About section, examples of impact, and the need to fill gaps so recruiters and hiring managers can quickly understand your fit.
✳️ The BOLD method + practical career moves - Build, Own, Land, Distinguish - a simple way to plan next steps, own your achievements, tailor applications, and increase your visible credibility.
Three actionable takeaways (do these this week)
✨ Optimise one profile signal now - Update your LinkedIn headline to answer: Who do you help? What do you do for them? Add a one-line “how” so people instantly know your fit. (Small change, big signal.)
✨ Turn achievements into proof - Pick one recent project and write 2–3 bullet points that show the outcome (numbers or concrete change). Use those bullets in your About, CV, and one LinkedIn post.
✨ Make targeted outreach part of your routine - Pick three people who could help (former manager, peer, or small-business contact). Send a short message offering value (comment on their work, share a useful link) and ask one simple question. Repeat weekly.
https://www.lauriemacpherson.com/
----
Get your copy of my Personal Brand Business Blueprint
It's the FREE roadmap to starting, scaling or just fixing your expert business.
www.amplifyme.agency/roadmap
----
Subscribe to my Youtube!!
Follow on Instagram and Twitter @bobgentle
Join the Amplify Insiders Facebook Community : www.amplifyme.agency/insiders
Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.
Mentioned in this episode:
Signature Studio
Get started today - signtaturestudio.me
Links in the notes 1
Transcript
Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.