Podcasts · Business

Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & E

Bob Gentle Personal Branding & Monetization Coach

300 episodes

Building a business around your personal brand comes with its unique set of challenges, but it’s also an opportunity to create massive impact. Join Bob Gentle as he sits down with leading Entrepreneurs, Consultants, Creators, Leaders and Marketers from around the globe to uncover the strategies behind their successful Personal Brand Businesses. You’ll hear real stories of what it takes to thrive in today’s market—without the fluff.

More about the show

This isn’t just another podcast about business success. Every guest is a trailblazer, redefining traditional business models and discovering innovative ways to deliver value, scale their brands, and make a lasting impact—all while building wealth and influence through the power of their personal brands.

From up-and-coming entrepreneurs to industry veterans, every episode opens a new window into the dynamic world of expert business owners, creators, and leaders. Each conversation offers fresh insights, actionable takeaways, and the inspiration you need to continue your journey as both a business leader and a person.

About Your Host: Bob Gentle is a globally recognized Personal Brand strategist, coach, and the driving force behind AmplifyMe, helping expert business owners scale their brands and businesses worldwide. He’s also the creator of the Personal Brand Business Roadmap™, a step-by-step guide to starting, scaling, or refining your expert business. Download it for free at amplifyme.agency/roadmap.

Tune in to Building Your LeaderBrand, rated in the top 2.5% of podcasts globally by ListenNotes, and discover how you, too, can lead with impact and grow your personal brand into a powerful business.

Episodes page 1 of 6

  1. Your business needs to work as hard as you do, with Gareth Everson ( topics - sales, marketing, small business, lemonade plan ) )

    · 53 min · Episode 359

    If you’re good at what you do, you’re probably busy. And if you’re busy, you’re probably not doing the things that would make your business work better without you. That’s the trap most expert-led businesses fall into…

  2. Value Whispering: How to Market Without Being Pushy, with Melitta Campbell

    · 42 min · Episode 358

    Many of the people I work with are very good at what they do. They just don't want to shout about it. The word 'marketing' makes them wince. 'Personal brand' feels like something other people do - louder people,…

  3. How Leaders Can Stop Getting Left Behind by AI, with Martin Wheatley

    · 40 min · Episode 357

    Most of the leaders I speak to are somewhere between curious and quietly anxious about AI. They know it matters. They're not entirely sure where to start. And the public narrative - redundancies, replacement,…

  4. Your Board Ready Branding - With Lisa Tennent

    · 39 min · Episode 356

    If you've ever been curious about board roles - getting your first one, making it work, or eventually sitting in the chair - this episode is worth your time. Whether you're a senior leader thinking about a portfolio…

  5. Pivoting from a Position of Strength, with Luria Petrucci

    · 1 h 00 min · Episode 355

    Most conversations about pivoting assume something has gone wrong. This one doesn't. Luria Petrucci has spent 20 years building audiences online - she started before YouTube existed, she's in the podcast hall of fame,…

  6. Stop Doing Productivity and Start Being Productive - with Mike Vardy

    · 33 min · Episode 356

    If you're someone who has a lot to do, a lot of ambition, and a system that never quite feels like enough - this episode is for you. I sat down with Mike Vardy, productivity strategist and author of the new book…

  7. Your brand needs to put identity first, with Julie Diver

    · 54 min · Episode 353

    If you've ever commissioned a website or a rebrand and felt like something was off - that it didn't quite land with the right people - this episode gets into why. Julie Diver has been running her creative and growth…

  8. Your problem is not the problem, with Ben Robins

    · 49 min · Episode 352

    What does it actually take to move from capable professional to recognised authority? And what happens when someone with a serious corporate track record steps back, strips things down, and builds something far more…

  9. Free your Framework SuperPowers, with Susanna Reay

    · 51 min · Episode 351

    If you've been producing content, speaking, consulting, or coaching for a while, you probably know your stuff inside out. But knowing it and being able to transfer it - to clients, audiences, or products that work…

  10. You need Factory Workers & Free Thinkers. Which are you? - with James Drury

    · 1 h 08 min · Episode 350

    If you've ever felt like AI is something that's happening to your organisation rather than something you're steering, this episode is for you. James Drury spent a decade rising through the ranks of one of the Middle…

  11. How You Spend Your Time Builds Your Future, with Gordon Callum

    · 41 min · Episode 349

    If you've spent decades building a business, leading organisations, or establishing yourself as the go-to expert in your field, retirement can feel like a cliff edge rather than a launchpad. Gordon Callum knows this…

  12. You Need to Think Like a Magazine to Grow Your Personal Brand, with Rachel Extance

    · 1 h 03 min · Episode 348

    If you've ever stared at a blank page wondering what to write about, this one's for you. -- This weeks show is brought you by signaturestudio.me -- This week I'm back with my friend Rachel Extance, an award-winning…

  13. The profits in the imagination gap, with Jay Samit

    · 1 h 04 min · Episode 347

    If you're an experienced leader, founder or consultant, there's a particular kind of quiet risk you might not be tracking. The world you built your career in is being rewritten, and the tools that used to belong to…

  14. The Power of You Encoded Content, with Jodi Kay Edwards

    · 59 min · Episode 346

    Your content is sitting in your phone right now. You just haven't extracted it yet. That's the heart of this conversation with Jodi Kay Edwards - a marketing and communications strategist who has spent years helping…

  15. The trust you can't build, with Greg Hoffman

    · 56 min · Episode 345

    If you've ever walked into an organisation and immediately sensed something was off - a kind of low-level tension, a lack of direction, people moving fast but not together - you've experienced what Greg Hoffman would…

  16. Be More Strategic: Habits That Separate Direction from Busyness - with Charlie Curzon

    · 54 min · Episode 344

    Strategy Isn't a Plan - and That Difference Could Change Everything Most of the people I speak with on this show are smart, capable, and deeply experienced. And yet a surprising number of them are working without a…

  17. WTF do I do now? ( It's not what you think ), with Danielle Sprouls

    · 46 min · Episode 343

    Most leaders I speak with aren't struggling because they lack skill or experience. They're struggling because when things shift - when the market moves, the strategy stalls, or something just stops feeling right - they…

  18. The Secret to being a Timeless Presenter, with Andrea Pacini

    · 49 min · Episode 342

    If you've ever watched someone stumble through explaining what they do - or caught yourself doing it - this episode is for you. The ability to communicate your ideas clearly isn't a nice-to-have. It's the difference…

  19. How to Become the Obvious Choice, with David Newman

    · 57 min · Episode 341

    If you've been building your expertise for years but still feel like the world's best-kept secret, this episode is going to land in a useful way. David Newman - author of Market Eminence - makes his second appearance…

  20. Self-Leadership Is Your Biggest AI Advantage, with Andrew Bryant

    · 49 min · Episode 340

    If you've ever watched someone who's clearly brilliant at what they do struggle to translate that into visibility and opportunity, this episode is for you. Andrew Bryant has spent 30 years working on self-leadership -…

  21. You Can Increase Profits & Enjoy Your Work More, with Andy Clark

    · 52 min · Episode 339

    As a business owner, it's easy to get caught up in the day-to-day and lose sight of the bigger picture. We often focus on one area, like sales or marketing, while other parts of the business start to lag. This is why…

  22. Cold Outreach is a Waste of Time ( What to Do Instead ), with Dave Plunkett

    · 33 min · Episode 338

    If you're like me, you might feel that the world of marketing is trying to convince you that the only way to grow your business is through complex funnels and cold outreach. But the data shows that for a healthy expert…

  23. How to be more Connection Intelligent, with Jenny Ainsworth

    · 48 min · Episode 337

    In a world where our teams are spread across different locations and generations, feeling truly connected can be a challenge. We have more tools than ever to communicate, yet loneliness and misunderstanding are on the…

  24. How to Upgrade Your Personal Operating System, with Angus Nelson

    · 48 min · Episode 336

    In a world that’s accelerating with AI, market volatility, and global complexity, it's easy to feel overwhelmed or even paralysed. As leaders and experts, we often accept this as the cost of doing business. But what if…

  25. From 'Non-Player Character' to the Hero of Your Story, with Mark Delaney - Joe Rogan | Alien Abduction

    · 48 min · Episode 335

    There is nothing in life that matters more than life itself. Yet, so many of us get caught in a cycle of work and obligation, never stopping to ask the fundamental question: "What is this all for?". For leaders,…

  26. How to build a point of view people actually follow, with Kat Kibben

    · 58 min · Episode 333

    In a business world filled with noise, generic advice, and endless complexity, clarity is the ultimate competitive advantage. Whether you're trying to attract top talent, build a personal brand that stands out, or lead…

  27. Why Your Expertise Isn't Enough (And What to Do About It), with Robert Kennedy

    · 42 min · Episode 333

    As a leader, expert, or entrepreneur, one of the most frustrating feelings is knowing you have immense value to share, but your message just isn't landing. You speak in meetings, create content, or lead your team, but…

  28. 5 Leadership Tweaks to Boost Profitability, with Margaret Brown

    · 37 min · Episode 332

    Building a powerful personal brand as a leader isn't just about what you say online; it's about the culture you create within your organisation. When your team feels seen, valued, and connected to a larger purpose,…

  29. Building a team that crafts your future, with Nick Smith

    · 36 min · Episode 331

    I've had many conversations about leadership, but my discussion with Nick Smith was one of the most practical. We often think about strategy and tactics, but how often do we consider the energy of our team, or even…

  30. The Power to Choose - How leaders stop reacting & Start deciding, with Robbie Swale

    · 49 min · Episode 330

    I spoke with author and coach Robbie Swale about how leaders, coaches and experts can feel less overwhelmed and make clearer choices in complex times. His new book, The Power to Choose: Finding Calm and Connexion in a…

  31. Establishing your Market Eminence, with David Newman

    · 46 min · Episode 329

    Ever felt like you're doing great work, but you're stuck in a sea of sameness? 😥 You're not alone. Many experts and founders struggle to stand out, feeling like they're constantly trying to convince new prospects of…

  32. ✨Solo✨ Ho Hum Brand - to LeaderBrand. How to make it happen.

    · 13 min · Episode 331

    Ever feel like you're doing all the right things with your personal brand but getting no real traction? In this solo episode, I break down why so many experts and leaders build brands that look good on the surface but…

  33. Is this it ? .... A Guide to finding your purpose, with Ingo Rauth Phd

    · 48 min · Episode 328

    It's a situation many of us face-the moment success is no longer enough. You might be in a career crisis, feeling unfulfilled despite your achievements, or leading a business that has lost its direction. This is what…

  34. High-Functioning Fear: From Procrastination to Peak Performance, with Grace Marshall

    · 53 min · Episode 327

    It's clear that the nature of change has changed. It’s no longer something we plan for; it's a constant state. For leaders and entrepreneurs, this can be a huge source of stress and fear. If you've ever found yourself…

  35. The 6 Steps to Make 2026 ✨ Your Best Year Ever

    · 18 min · Episode 326 · Bonus

    As we head into the homestretch of 2025, I'm taking a moment to reflect on the year and, more importantly, look ahead to what's next. In this solo episode, it's just you and me. No guests, just a straightforward…

  36. The Four Fears 👹 Holding Your Business Hostage, with Mark Franklin

    · 43 min · Episode 325

    If you've ever felt stuck or that some invisible force is holding you and your business back, this episode is for you. It's easy to blame external factors like technology or strategy, but more often than not, the real…

  37. Why Smart People Suck at Explaining What They Do (And How to Fix It), with Brian Miller

    · 53 min · Episode 324

    If you're an expert, consultant, or coach trying to explain what you do, you've probably experienced that sinking feeling when someone's eyes glaze over mid-conversation. You know your work matters, but somehow the…

  38. Owning your Brand & Owning your Career, with Andy Storch

    · 35 min · Episode 323

    In this episode, we dive into the world of personal branding and career development with Andy Storch, who has just published his new book, "Own Your Brand, Own Your Career," co-authored with Mike Kim. Whether you're…

  39. Business as Unusual: How to Thrive When Normal Isn't Coming Back , with Rick Yvanovich

    · 42 min · Episode 322

    The world has fundamentally changed, and waiting for things to return to "normal" isn't a strategy - it's a trap. My guest Rick Yvanovitch, serial entrepreneur and author of "Business as Unusual: How to Thrive in the…

  40. 'Becoming in Public' - How to Share Your Evolution Without Oversharing, with Renee Frojo

    · 46 min · Episode 321

    Building a personal brand isn't just about posting content - it's about creating genuine connections that drive referrals, opportunities, and business growth. Whether you're a consultant, coach, or executive, the…

  41. How to Amplify ❤️ your Referrals, with Stacey Brown-Randall

    · 43 min · Episode 320

    If you're building an expert business, you already know that referrals are the lifeblood of sustainable growth. What you might not realize is that 60% of revenue in healthy consulting businesses comes from referrals -…

  42. How to build a brand that lands your dream role, with Laurie Macpherson

    · 36 min · Episode 319

    If you’re building a personal or leadership brand - whether you’re an entrepreneur, a consultant, or an exec thinking about your next move - LinkedIn and how you present yourself matters. In this episode I speak with…

  43. A.I. & Your Last Line of ⚔️ Defence, with Mark Schaefer

    · 46 min · Episode 318

    As we navigate a world increasingly shaped by AI, it's easy to get lost in the technical details of prompts and automation. But what about the human side of the equation? If you're building a business based on your…

  44. Having Fun & Winning Clients on LinkedIn with 🦊 Judi Fox

    · 40 min · Episode 317

    As a business owner or expert, you know you should be on LinkedIn, but the platform can feel like a chore. You want to look like an authority, but you don't have time to be online all day, and the endless scroll of the…

  45. Big-Brand Secrets to Build an Unshakeable Personal Brand, with Philip VanDusen

    · 52 min · Episode 316

    Today, I sat down with the brilliant Philip VanDusen, and we explored the critical importance of building your personal brand. For all of you experts, entrepreneurs, and executives out there, understanding and actively…

  46. How to Teach AI to Recommend You, with Jason Barnard

    · 49 min · Episode 315

    If you've ever wondered how your personal brand shows up online, you've probably focused on Google. But the game is changing. The rise of AI search means we need a new way to think about our digital presence. Getting…

  47. Why Your LinkedIn Posts Flop & Exactly How to Fix It, with Nicole Osborne 🥨

    · 40 min · Episode 314

    If LinkedIn feels like a minefield - whether you’re worried about sounding too salesy, posting into the void, or turning connections into clients - this episode is for you. Nicole Osborne, a LinkedIn strategist and…

  48. How Anyone can Amplify their Brand & Business with Events, with Ruby Sweeney

    · 44 min · Episode 313

    As an expert, entrepreneur, or executive seeking to establish authority and credibility in your industry, understanding the strategic value of events can be a game-changer. Whether you're looking to grow your network,…

  49. The Only Four Reasons People Buy From You, with Mike Morrison

    · 50 min · Episode 312

    In a world where AI and automation are rapidly commoditising content, the human element—trust, connection, and authenticity—has never been more critical. Whether you're an entrepreneur, coach, or expert looking to…

  50. How to Land Big Brand Deals on Your Own Terms, with Henry Calvert

    · 33 min · Episode 311

    Show Notes: Building Your Leader Brand with Henry Calvert If you're an entrepreneur, creator, or expert looking to build a personal brand that attracts opportunities—this episode is for you. TikTok isn’t just for…

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