Podcasts · Business

Modern Sales - B2B Selling Podcast

Liston Witherill

154 episodes

Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.

More about the show

Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.

Sign up for the newsletter to get the top 10 episodes emailed to you, and stay up to date on Liston's writing, podcast, and sales advice.

Episodes page 4 of 4

  1. 004 - Sales Questions to Ask In Discovery

    · 23 min · Episode 4

    The earliest part of your sales process is the time when your client will tell you exactly how to sell them, but only if you listen. That's the power of questions during discovery. Do it right, and you'll have happy…

  2. 003 - [Interview] Write a Book on Pricing, Make $1M with Blair Enns

    · 45 min · Episode 3

    Write a book for $1M? Some people say you'll never make money writing a book, but Blair Enns, founder of Win Without Pitching, begs to differ. He'll tell you his plan in this can't-miss episode. Want the full…

  3. 002 - Serve Don't Sell

    · 25 min · Episode 2

    The key to selling your consulting expertise is to serve, not sell. I know it sounds weird, but it’ll unlock better relationships, more clients, and whole lot better feeling about every sales step you take. Want the…

  4. 001 - Welcome to Modern Sales

    · 8:20 · Episode 1

    Welcome to The Liston.io Show! I want to help you build a better consulting business. Hang out here to learn about marketing, selling, and improving your consulting expertise and building your team, if you have one (or…

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.