Podcasts · Modern Sales - B2B Selling Podcast

131 - [Interview] Why Marketing Is Critical to Outbound Sales

· 33 min · Episode 133

Episode 131 - [Interview] Why Marketing Is Critical to Outbound Sales

0:00 33:19

How much marketing do you need to do in your outbound selling? The answer is more than none, but less than Coca-Cola. What's in between? Learn the right balance between sales and marketing from Tony Lenhart, Sales Drummer at Sales Empowerment Group.

Want the full transcript? Visit the show notes page on our website:

https://servedontsell.com/modern-sales/tony-lenhart

---

Get a daily sales insight sent straight to your inbox:

Subscribe to the daily sales insights newsletter

Don't miss a single episode:

• Subscribe on Spotity • Subscribe on Apple Podcasts

Like what you heard?

Help us get the word out by leaving a rating and review on Apple Podcasts.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The episode on the publisher’s site (opens in a new tab)

Shows are listed from Apple Podcasts' charts and directory, and Podcast Index where it is used. Every show and episode belongs to its publisher and plays from the publisher's own feed; this site hosts none of them. Explicit shows are for adult profiles only, and children’s profiles hear only children’s shows. More about this list.