Podcasts · Modern Sales - B2B Selling Podcast
106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
· 37 min · Episode 106
Episode 106 - [Interview] Buyer Isights: How Enterprise Clients Buy with Ariel Yoffie (Former IBM)
In order to know how to sell, we first must understand how buyers buy. And if you’re selling into Fortune 100 companies, you’ll definitely want to hear former IBM employee Ariel Yoffie’s in-depth, step-by-step process for evaluating vendors.
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/how-enterprise-clients-buy
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Links in the notes 7
- https://servedontsell.com/modern-sales/how-enterprise-clients-buy
- https://www.servedontsell.com/newsletter
- https://open.spotify.com/show/6dydVaZJSbN9eMyaYn2eqL
- https://itunes.apple.com/us/podcast/modern-sales-serve-dont-sell/id1405330367?mt=2
- https://podcasts.apple.com/us/podcast/modern-sales-b2b-sales-podcast/id1405330367
- https://art19.com/privacy
- https://art19.com/privacy#do-not-sell-my-info
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