Podcasts · The Inspire Podcast

S2 E18- How To Craft Your Crisis Communication With Jeff Angel & Benjamin Morgan

· 33 min

Episode S2 E18- How To Craft Your Crisis Communication With Jeff Angel & Benjamin Morgan

0:00 33:13

In today's episode of the Inspire Podcast, Bart speaks with Benjamin Morgan and Jeff Angel from Centre for Crisis and Risk Communications (CCRC).

CCRC prepares organizations for their next crisis by: conducting vulnerability audits, writing and executing crisis communication plans, providing training (crisis and media) and strategic communication counsel.

Listen in to learn the rules of communication during a crisis, and how you can better connect with your stakeholders during this tough time.

Here are some moments from the conversation:

What does the Centre for Crisis & Risk Communications do?- 02:25.1 Did any of your clients prepare for this type of crisis?- 03:14.7 What are your backgrounds?- 04:48.6 Jeff's background- 04:55.9 Ben's background- 06:28.6 What changes in crisis, re: communication- 08:59.6 Dr Vincent Covello- 09:16.4 High stress needs different communication- 09:49.1 How should you communicate in crisis?- 10:17.1 KISS -- keep it to 3- 10:42.4 Modify your communications- 11:38.7 How COVID-19 is different -- the drawn out nature of it- 11:58.9 How to deal with the prolonged crisis of COVID-19- 12:37.9 Dr Kavelo's messaging templates- 12:47.4 Be caring and empathetic- 12:58.1 Follow up with conviction about what needs to be done- 14:07.6 Ben's take on CCO- 14:35.7 Alberta flood example- 14:51.2 People can only remember what they hear first- 16:50.3 Common mistakes leaders make in crisis communication- 19:07.6 Avoid absolute terms that can be subjective- 19:27.8 Loss of credibility- 20:24.8 Federal government not releasing their modeling numbers.. bad idea- 20:37.2 People can deal with tragedy and adversity better than uncertainty- 21:03.3 Doug Ford's communication on COVID-19- 21:46.5 Should the leader of the org be the chief spokesperson?- 23:40.4 Enough with the daily press conferences- 24:20.5 Advice to leaders- 25:56.6 Be sure to add value in your communications....- 26:40.5 "Stay in your laneway"- 26:58.6 Don't share for the sake of it- 27:32.9 Authentic communication- 28:02.9

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