Podcasts · 2Bobs—with David C. Baker and Blair Enns
Ditch the (Sales) Script
· 25 min · Episode 179
Episode Ditch the (Sales) Script
0:00
24:30
Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone for the potential long-term engagement.
Links
"Ten Set Pieces"
"Mastering the Value Conversation"
Links in the notes 2
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