Podcasts · 2Bobs—with David C. Baker and Blair Enns

Constrained by Artificial Boundaries

· 24 min · Episode 178

Episode Constrained by Artificial Boundaries

0:00 24:19

Blair's latest obsession is bounded rationality, in which he sees too many creative firms failing to make "rational" decisions because they choose to bind their businesses with outdated and overly-constraining ideals like the 80/20 principle.

Links

"The Great Convergence is Upon Us" by Blair Enns for Win Without Pitching

Award-winning "Unapologetically Human" ad campaign by Kruger and BHLA

Productize: The Ultimate Guide to Turning Professional Services to Scalable Products by Eisha Tierney Armstrong

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