Podcasts · Business

The How of Business - How to start, run, grow and exit a small business.

Henry Lopez

300 episodes

The How of Business - how to start, run and grow a small business - is a weekly show for aspiring Entrepreneurs and existing Small Business Owners. If you are looking for actionable advice, tips and techniques on how to start (including launching or buying your first small business), run and grow your small business, this is the podcast for you! In each episode we either discuss a business topic, or interview an existing small business owner or business service provider. The How of Business is hosted by Henry Lopez who shares the knowledge and experience he has acquired over his corporate and entrepreneurial careers.

Episodes page 1 of 6

  1. 625 - The Time Value of Money

    · 24 min · Episode 625

    Time value of money for small business owners: why waiting to pay cash can cost you far more than the interest on the right loan. Show Notes Page: https://www.thehowofbusiness.com/625-time-value-of-money/ Paying cash…

  2. 624 – Conscious Listening for Business Leaders with Julian Treasure

    · 43 min · Episode 624

    Conscious listening for leaders: Julian Treasure explains why poor listening costs businesses trillions and the simple habits that fix it. Show Notes Page:…

  3. R428 – How Language Shapes Business Perceptions with Daniel Hieber

    · 49 min · Episode 428

    The way we speak, from formality and filler words to conversation styles and accents, shapes how customers, employees, and job candidates see us, and linguist Daniel Hieber explains how small business owners can…

  4. 623 – From Home Kitchen to Seven Figures with Addison LaBonte

    · 38 min · Episode 623

    How Addison LaBonte launched Sweet Addison's - a desert brand specializing in gluten-free and dairy-free cookies and brownies. Addison shares how she built an audience before launching her first product, bootstrapped…

  5. 622 – Getting Started with Claude Code & Agentic AI

    · 28 min · Episode 622

    Getting started with Claude Code and agentic AI doesn't require a technical background, as Henry Lopez and applied AI specialist Colin Rhoades explain the shift from AI chatbots to AI agents that complete tasks for…

  6. 621 – 5 Reasons NOT to Start a Small Business

    · 14 min · Episode 621

    Five common reasons not to start a small business yet, from escaping a bad boss to fearing sales, give aspiring entrepreneurs a readiness check before they quit their job and put their savings at risk. Show Notes…

  7. 620 – The Trust Factor

    · 23 min · Episode 620

    How to Build Trust Fast. Trust runs every small business relationship. One simple formula, the trust equation, shows small business owners how to earn it faster without faking it. Show Notes Page:…

  8. R361 – Start and Grow Without Investors with Tyler King

    · 44 min · Episode 361

    How to start and grow a small business without investors. Show Notes Page: https://www.thehowofbusiness.com/r361-tyler-king-without-investors/ Bootstrapping a software business without venture capital or angel…

  9. 619 – Presentations That Close Deals with Dean Curtis

    · 39 min · Episode 619

    Increase Close Rates with consistent, professional in-home sales presentations for home improvement and home services businesses, and Dean Curtis of Ingage shares the principles and tools that help small operators win…

  10. 618 - Buyer Due Diligence

    · 25 min · Episode 618

    Buying a Business? Do Your Due Diligence! Show Notes Page: https://www.thehowofbusiness.com/618-buyer-due-diligence/ Buyer due diligence is your primary protection when purchasing a small business, and on this…

  11. 617 - Remote, Hybrid, or In-Office? with Claudia St. John

    · 39 min · Episode 617

    Deciding between remote, hybrid, and in-office work is one of the toughest calls small business owners face today, and HR expert Claudia St. John shares how to choose the model that fits your team while staying legally…

  12. 616 - Parkinson's Law for Small Business

    · 21 min · Episode 616

    Why work expands to fill the time available, and how small business owners can use deadlines, time blocking, and clear outcomes to get more done in less time. Show Notes Page:…

  13. 615 - AI and Cybersecurity for Small Business with Mordy Hackel

    · 48 min · Episode 615

    Technology expert explains how small business owners can leverage AI as a force multiplier while protecting their data, systems, and intellectual property from emerging cybersecurity risks. Show Notes Page:…

  14. 614 - Growing a Family Business with Kaiden Routh

    · 40 min · Episode 614

    How he earned his way into leadership, developed a capable management team, and transformed a hands-on family equipment dealership into a scalable business that no longer depends on him for every decision. Show Notes…

  15. R346 - The 6 Traits of Entrepreneurs

    · 21 min · Episode 346

    Do you possess the innate characteristics, the 6 essential traits, required to become a true entrepreneur? Show Notes Page: https://www.thehowofbusiness.com/r346-6-traits-of-entrepreneurs/ How to honestly assess…

  16. 613 - Conflict Resolution Principles with Jeremy Pollack

    · 51 min · Episode 613

    How understanding the neuroscience behind conflict can help small business owners become more effective leaders, build healthier teams, and transform workplace conflict into collaboration. Show Notes Page:…

  17. 612 - What a Waymo Ride Taught Us About Innovation

    · 31 min · Episode 612

    A Waymo driverless vehicle ride sparks a discussion about AI, innovation, technology adoption, and why small business owners can't afford to wait for perfection before embracing emerging technologies like AI. Show…

  18. 611 - From Psychiatrist to Practice Owner with Dr. Duncan Gill

    · 33 min · Episode 611

    How psychiatrist Dr. Duncan Gill transitioned from employee to entrepreneur and built a thriving behavioral health practice serving children, teens, and families. Show Notes Page:…

  19. 610 - How PEOs Help Small Businesses with Casey Clark

    · 37 min · Episode 610

    What is a Professional Employer Organization (PEO)? Learn how Professional Employer Organizations help small businesses with HR, payroll, employee benefits, compliance, and retention. Show Notes Page:…

  20. 608 - Incorruptible: How Great Companies Stay Great with Eric Ries

    · 50 min · Episode 608

    How small business owners can build mission-driven companies that earn trust, create long-term value, and avoid the traps that cause good businesses to lose their way. Show Notes Page:…

  21. 608 - Selling a Business Roundtable

    · 29 min · Episode 608

    Selling a business is far more complicated than most entrepreneurs realize and many business owners wait too long to prepare for it. Show Notes Page: https://www.thehowofbusiness.com/608-selling-a-business-roundtable/…

  22. R322 - How to Build a Predictably Profitable Business with Mike Michalowicz

    · 37 min · Episode 322

    Identify what to fix next in your small business and build consistent profitability using the Profit First methodology. Show Notes Page: https://www.thehowofbusiness.com/r322-mike-michalowicz/ Many small business…

  23. Episode 607 - Growing a Business: Cash Flow, Debt & Relationships

    · 16 min

    Grow a healthier business by managing cash flow, using debt strategically, and building strong business relationships. Show Notes Page: https://www.thehowofbusiness.com/607-growing-a-small-business/ Growing a…

  24. 606 - KPIs: How to Measure Your Business Performance

    · 17 min · Episode 606

    KPIs (Key Performance Indicators) provide an effective way to measure your business performance using both leading and lagging indicators to make better decisions and drive growth. Show Notes Page:…

  25. 605 – Finding the Right Small Business

    · 27 min · Episode 605

    How to find the right business by evaluating whether to buy, build, or franchise while aligning with your finances, goals, and mindset. Show Notes Page:…

  26. 604 – Why Partnerships Fail

    · 22 min · Episode 604

    The three root causes of business partnership failure - loss of trust, respect, and alignment - and how to prevent them. Show Notes Page: https://www.thehowofbusiness.com/604-why-partnerships-fail/ Business…

  27. R306 – 5 Steps to Naming with Brad Flowers

    · 37 min · Episode 306

    A framework for creating a business or product name using a proven five-step process that removes guesswork and drives better branding decisions, with Brad Flowers. Show Notes Page:…

  28. 603 – 5 Tips for Better Emails

    · 19 min · Episode 603

    Practical email writing techniques that help small business owners communicate more clearly, get faster responses, and reduce costly misunderstandings. Show Notes Page:…

  29. 602 – Why Your Business is Stuck

    · 20 min · Episode 602

    How profitability and scalability constraints in your business model keep you stuck and how to diagnose and remove them to finally grow. Show Notes Page:…

  30. 601 – 2026 Franchise Trends with Giuseppe Grammatico

    · 45 min · Episode 600

    The latest in key franchise trends, including AI-driven efficiency, stronger franchisor support, and high-demand service industries. Show Notes Page:…

  31. 600 – Create Your Own Category with Kevin Maney

    · 42 min · Episode 600

    How small business owners can escape price-driven competition by redefining their market and creating a new category instead of competing in crowded spaces. Show Notes Page:…

  32. 599 – When Should You Outsource Your Bookkeeping?

    · 34 min · Episode 599

    When to outsource your bookkeeping, how outsourcing compares to hiring an in-house bookkeeper, and best practices for working effectively with a bookkeeping service. Show Notes Page:…

  33. 598 – Do Your Leaders Know the Score?

    · 21 min · Episode 598

    If your leaders don't know how they're measured, you can't expect consistent performance or real ownership. Show Notes Page: https://www.thehowofbusiness.com/598-do-your-leaders-know-the-score/ Frustrated with…

  34. 597 – Why Your Business Will Sell

    · 19 min · Episode 597

    Five practical reasons your small business will sell and how to intentionally build long-term exit value. Show Notes Page: https://www.thehowofbusiness.com/597-why-your-business-will-sell/ Most business owners say…

  35. 596 – Marketing in the AI Era with Shannon Bailey

    · 37 min · Episode 596

    How AI is reshaping small business marketing and why clear positioning and strong messaging matter more than ever. Show Notes Page: https://www.thehowofbusiness.com/596-shannon-bailey-marketing-and-ai/ Branding and…

  36. 595 – Plan to Succeed, but Prepare to Fail

    · 22 min · Episode 595

    Planning improves your odds of success, but accepting risk, making decisions with incomplete information, and learning quickly from failure are what ultimately move a business forward. Show Notes Page:…

  37. R423 – Overcoming Decision Paralysis

    · 42 min · Episode 423

    How to overcome Decision Paralysis - assessing risk, limiting over analysis, and taking action are essential to moving a business forward. Show Notes Page:…

  38. 594 – At-Will Employment with Claudia St. John

    · 41 min

    What At-Will Employment really means for small business owners. Show Notes Page: https://www.thehowofbusiness.com/594-claudia-stjohn-at-will-employment/ At-will employment gives small business owners flexibility, but…

  39. 593 – How to Build Business Credit with Gerri Detweiler

    · 40 min · Episode 593

    Business credit is a critical but often misunderstood tool that can unlock financing, protect your personal credit, and strengthen your small business. Show Notes Page:…

  40. 592 – Smarter Inventory, Better Cash Flow

    · 19 min · Episode 592

    Inventory is one of the most misunderstood and cash-intensive assets in a small business, and managing it strategically can dramatically improve cash flow, reduce risk, and support sustainable growth. Show Notes Page:…

  41. 591 – From Survival to Sustainable Business with Neri Sillaman

    · 47 min · Episode 591

    Immigrant entrepreneurs often build businesses to last, and their approach to resilience, hospitality, and value creation offers powerful lessons for any small business owner. Show Notes Page:…

  42. R394 – Just Begin! with Norman Crowley

    · 46 min · Episode 394

    Entrepreneur Norman Crowley shares his remarkable journey and explains why ideas matter far less than the courage to start and the discipline to execute. As Norman explains, "Just begin. The customer will fix your idea…

  43. 590 – Annual Strategic Planning

    · 20 min · Episode 590

    A practical 10-step guide to creating your small business strategic plan for the year ahead. Show Notes Page: https://www.thehowofbusiness.com/590-annual-strategic-planning/ In this episode, Henry Lopez breaks down…

  44. 589 – The Referable Client Experience with Stacey Brown Randall

    · 45 min · Episode 589

    A referable client experience is the key to earning organic referrals, and Stacey Brown Randall joins the show to break down how small business can get referrals without asking. Show Notes Page:…

  45. 588 – Bookkeeping Essentials with Jodi Arrant

    · 34 min · Episode 588

    Bookkeeping essentials for small business with Jodi Arrant, including best practices, and the biggest mistakes to avoid in small-business bookkeeping. Show Notes Page:…

  46. 587 – Eisenhower Matrix Prioritization

    · 16 min · Episode 587

    How to use the Eisenhower Matrix to cut through chaos, focus on what truly matters, and make faster, smarter decisions as a small business owner. Show Notes Page:…

  47. R393 – Rethinking Hourly Worker Motivation

    · 42 min · Episode 393

    Motivating hourly employees starts with a mindset shift. To do it well, it requires rethinking how we lead, communicate, and create purpose for hourly workers. Show Notes Page:…

  48. 586 – The Power of Play in Business with Cas Holman

    · 46 min · Episode 586

    Toy designer and educator Cas Holman explores how embracing play can unlock creativity, reduce stress, and help small business owners reframe failure as part of growth. Show Notes Page:…

  49. 585 – Crafting Your Sales Pitch

    · 19 min · Episode 585

    Learn a simple, repeatable framework for crafting an effective sales pitch that connects, communicates value, and inspires action. Show Notes Page: https://www.thehowofbusiness.com/585-crafting-your-sales-pitch/…

  50. 584 – Essential Legal Tips with Wesley Henderson

    · 44 min · Episode 584

    Attorney and entrepreneur Wesley Henderson shares practical legal insights every small business owner needs to protect their business and operate with confidence. Show Notes Page:…

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