About
Legendary hip-hop producer Swizz Beatz is on a mission to revolutionize the way artists do business. In this glorious talk, he shares some of the ways he's helping fellow creatives thrive, including a roving art fair that gives artists 100 percent of their sales, a new commission system for galleries to fund living visual artists and Verzuz, online musical celebrations that bring joy to fans -- and sales to musicians. "If we're not protecting the arts, we're not protecting our future," he says.
The talk
Credits and licence
- Institution
- TED
- Department
- TED2020
- Speaker
- Swizz Beatz
- Year
- 2020
- Level
- For everyone
- Language
- English
- Subjects
- Business and management, Art, architecture and design, Music
- Source
- TED
- Licence
- CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
- Attribution
- TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
- Who can watch
- TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed
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