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Talk11 min

The counterintuitive way to be more persuasive

Niro Sivanathan · TED

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About

What's the best way to make a good point? Organizational psychologist Niro Sivanathan offers a fascinating lesson on the "dilution effect," a cognitive quirk that weakens our strongest cases -- and reveals why brevity is the true soul of persuasion.

The talk

  1. The counterintuitive way to be more persuasive 11 min · TED's player

Credits and licence

Institution
TED
Department
TEDxLondonBusinessSchool
Speaker
Niro Sivanathan
Year
2019
Level
For everyone
Language
English
Subjects
Business and management, Psychology and the brain, Society and politics
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed