Learn · TED

Talk14 min

What makes technology so habit-forming?

Nir Eyal · TED

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About

About 40% of what you do, day in and day out, is done purely out of habit. Nir Eyal decodes how technology companies -- the masters of "habit-forming" products -- design the tech products we can't put down. But it isn't all negative manipulation, he says. It can and should be used for good.

The talk

  1. What makes technology so habit-forming? 14 min · TED's player

Credits and licence

Institution
TED
Department
TED@IBM
Speaker
Nir Eyal
Year
2015
Level
For everyone
Language
English
Subjects
Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed