Learn · TED

Talk12 min

Where are our digital ads really going?

Kristi Rogers · TED

Watch At TED

About

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.

The talk

  1. Where are our digital ads really going? 12 min · TED's player

Credits and licence

Institution
TED
Department
TED@BCG Berlin
Speaker
Kristi Rogers
Year
2014
Level
For everyone
Language
English
Subjects
Economics, Business and management, Society and politics
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed