Learn · TED

Talk13 min

The 4 superpowers of design

Kevin Bethune · TED

Watch At TED

About

Design veteran Kevin Bethune argues that designers' talents are often undervalued in business. He says that all designers have four key superpowers: x-ray vision, shapeshifting, extrasensory perception (ESP) and the ability to make others superhuman. Sound unbelievable? Watch and learn what can happen when designers are given space in the workplace to thrive and grow.

The talk

  1. The 4 superpowers of design 13 min · TED's player

Credits and licence

Institution
TED
Department
TED@BCG Milan
Speaker
Kevin Bethune
Year
2017
Level
For everyone
Language
English
Subjects
Business and management, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed