Learn · TED

Talk13 min

Want to innovate? Become a "now-ist"

Joi Ito · TED

Watch At TED

About

"Remember before the internet?" asks Joi Ito. "Remember when people used to try to predict the future?" In this engaging talk, the head of the MIT Media Lab skips the future predictions and instead shares a new approach to creating in the moment: building quickly and improving constantly, without waiting for permission or for proof that you have the right idea. This kind of bottom-up innovation is seen in the most fascinating, futuristic projects emerging today, and it starts, he says, with being open and alert to what's going on around you right now. Don't be a futurist, he suggests: be a now-ist.

The talk

  1. Want to innovate? Become a "now-ist" 13 min · TED's player

Credits and licence

Institution
TED
Department
TED2014
Speaker
Joi Ito
Year
2014
Level
For everyone
Language
English
Subjects
Physics, Engineering, Earth and environment, Business and management, Society and politics, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed