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Talk7 min

Why do people join cults?

Janja Lalich · TED

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About

Today, there are thousands of cults around the world. Broadly speaking, a cult is a group or movement with a shared commitment to a usually extreme ideology that's typically embodied in a charismatic leader. But what exactly differentiates cults from other groups – and why do people join them? Janja Lalich describes how cults recruit and manipulate their members. [Directed by Globizco, narrated by Addison Anderson, music by Manuel Borda].

The talk

  1. Why do people join cults? 7 min · TED's player

Credits and licence

Institution
TED
Department
TED-Ed
Speaker
Janja Lalich
Year
2017
Level
For everyone
Language
English
Subjects
Medicine and health, Psychology and the brain, Society and politics, History, Religion
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed