Learn · TED

Talk5 min

How do focus groups work?

Hector Lanz · TED

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About

Focus groups have been widely used by organizations and individuals to find out how their products and ideas will be received by an audience. From the usage of household products to a politician's popularity, almost everything can be explored with this technique. But how are focus groups put together? And how did they come about in the first place? Hector Lanz explains how focus groups work. [Directed by Dmitry Yagodin, narrated by Addison Anderson].

The talk

  1. How do focus groups work? 5 min · TED's player

Credits and licence

Institution
TED
Department
TED-Ed
Speaker
Hector Lanz
Year
2017
Level
For everyone
Language
English
Subjects
Business and management, Psychology and the brain, Society and politics, Teaching and learning
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed