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Talk8 min

What physics taught me about marketing

Dan Cobley · TED

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About

Physics and marketing don't seem to have much in common, but Dan Cobley is passionate about both. He brings these unlikely bedfellows together using Newton's second law, Heisenberg's uncertainty principle, the scientific method and the second law of thermodynamics to explain the fundamental theories of branding.

The talk

  1. What physics taught me about marketing 8 min · TED's player

Credits and licence

Institution
TED
Department
TEDGlobal 2010
Speaker
Dan Cobley
Year
2010
Level
For everyone
Language
English
Subjects
Mathematics, Physics, Business and management
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed