Learn · TED

Talk19 min

The art of first impressions -- in design and life

Chip Kidd · TED

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About

Book designer Chip Kidd knows all too well how often we judge things by first appearances. In this hilarious, fast-paced talk, he explains the two techniques designers use to communicate instantly -- clarity and mystery -- and when, why and how they work. He celebrates beautiful, useful pieces of design, skewers less successful work, and shares the thinking behind some of his own iconic book covers.

The talk

  1. The art of first impressions -- in design and life 19 min · TED's player

Credits and licence

Institution
TED
Department
TEDSalon NY2015
Speaker
Chip Kidd
Year
2015
Level
For everyone
Language
English
Subjects
Literature and writing, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed