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Talk18 min

How music streaming transformed songwriting

Björn Ulvaeus · TED

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About

Money, money, money ... in the music business, there seems to be little left for the songwriters that fuel it. ABBA co-founder Björn Ulvaeus calls for the industry to support its most valuable asset, breaking down how the streaming revolution impacts creator royalties, careers and craft -- and outlines what can be done to truly thank artists for the music.

The talk

  1. How music streaming transformed songwriting 18 min · TED's player

Credits and licence

Institution
TED
Department
TEDxSSE
Speaker
Björn Ulvaeus
Year
2021
Level
For everyone
Language
English
Subjects
Economics, Business and management, Art, architecture and design, Music
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed