Learn · TED

Talk4 min

The evolution of the coffee cup lid

A.J. Jacobs · TED

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About

Author A.J. Jacobs shows how the coffee cup lid was perfectly designed to give you a full sensory experience while drinking. This video was inspired by the original work of Louise Harpman and Scott Specht and their book "Coffee Lids: Peel, Pinch, Pucker, Puncture."

The talk

  1. The evolution of the coffee cup lid 4 min · TED's player

Credits and licence

Institution
TED
Department
Small Thing Big Idea
Speaker
A.J. Jacobs
Year
2019
Level
For everyone
Language
English
Subjects
Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed