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Course13010471140 lectures

Economic Environment and Business Strategy

Prof. Sukumar Vellakkal · IIT Kanpur

Start with lecture 1 At NPTEL

About

The course aims at providing adequate exposure to the basic concepts and policy issues related to the economic and business environments, both nationally and globally. Furthermore, this course is designed better to understand macroeconomic dynamics within business and the economy. It also offers an understanding of how the business will succeed in a dynamic business environment with competitive strategies. Finally, the course aims to enhance our understanding of how business decisions are made.

Intended audience: Senior UG and PG Students

Lectures

Week 1

  1. Lecture 1 : Introduction to Business Environment YouTube
  2. Lecture 2 : Market Mechanism YouTube
  3. Lecture 3 : Understanding the Working of the Market Mechanism YouTube
  4. Lecture 4 : Understanding the Elasticity Concepts YouTube
  5. Lecture 5 : Business Environment: Technology, Society and Policy YouTube

Week 2

  1. Lecture 6 : Government Interventions in Market System YouTube
  2. Lecture 7 : Externalities: A Case for Government Intervention in Market Economies YouTube
  3. Lecture 8 : Political and Government Environment YouTube
  4. Lecture 9 : Macroeconomic Environment and GDP YouTube
  5. Lecture 10 : GDP Concepts YouTube

Week 3

  1. Lecture 11: Comparing GDP Measures and Economic Welfare YouTube
  2. Lecture 12: Measuring Inflation: Concepts, Tools, and Techniques YouTube
  3. Lecture 13: Inflation Measures: Comparison and the Indian Context YouTube
  4. Lecture 14: Understanding the Financial Environment YouTube
  5. Lecture 15:Financial Instruments and Intermediaries YouTube

Week 4

  1. Lecture 16: Debt Markets: Bonds and Interest Rate Fundamentals YouTube
  2. Lecture 17: Interest Rate Determination: Market Forces and Policy YouTube
  3. Lecture 18: Theories of Interest Rate Determination – I YouTube
  4. Lecture 19: Credit Rating: Purpose, Process, and Impact YouTube
  5. Lecture 20: Theories of Interest Rate Determination – II YouTube

Week 5

  1. Lecture 21: Monetary Policy: Objectives and Instruments YouTube
  2. Lecture 22: Central Banking and the Money Supply Process – I YouTube
  3. Lecture 23 : Central Banking and the Money Supply Process – II YouTube
  4. Lecture 24: Structure and Formulation of Monetary Policies: Insights YouTube
  5. Lecture 25: Monetary Policy Strategies YouTube

Week 6

  1. Lecture 26: Fiscal environment YouTube
  2. Lecture 27: Understanding an open economy YouTube
  3. Lecture 28: Foreign exchange YouTube
  4. Lecture 29 : Policy Interventions in the Forex Market YouTube
  5. Lecture 30: International Trade Environment YouTube

Week 7

  1. Lecture 31: Trade Agreements YouTube
  2. Lecture 32:Business Cycles YouTube
  3. Lecture 33 : Major Business Cycles - I YouTube
  4. Lecture 34: Major Business Cycles - II YouTube
  5. Lecture 35: 2007 - 08 Financial Crisis and Recession 2008 -09 YouTube

Week 8

  1. Lecture 36: Policy Lags and Macroeconomic Stability YouTube
  2. Lecture 37: Strategic Management - I YouTube
  3. Lecture 38: Strategic Management - II YouTube
  4. Lecture 39: Strategic Management - III YouTube
  5. Lecture 40: Case Study Approach YouTube

Syllabus and materials

At NPTEL, as the course publishes them.

Credits and licence

Institution
IIT Kanpur
Department
Economics
Teacher
Prof. Sukumar Vellakkal
Level
Undergraduate
Language
English
Subjects
Economics
Source
NPTEL
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only. NPTEL's terms
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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