Learn · Strategic Services Marketing

Lecture 40 of 60Week 8- Pricing and Revenue Management in Services

Lecture 40- Pricing Strategies for Freemium and Subscription-based Services

Prof. Kalpak Kulkarni · IIT Roorkee

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From
Strategic Services Marketing, IIT Roorkee (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
Attribution
NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
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All the lectures

  1. Lecture 01-Services and their Unique Characteristics Video
  2. Lecture 02 - Services in Modern Economy Video
  3. Lecture 03- Trends and Challenges in Services Marketing Video
  4. Lecture 04- Service Marketing Mix and Value Creation Video
  5. Lecture 05- Services Ecosystem and Stakeholder Analysis Video
  6. Lecture 06-Customer Journey Mapping and Touchpoint Analysis Video
  7. Lecture 07- Designing memorable customer experiences Video
  8. Lecture 08- Personalization and Customization in Services Video
  9. Lecture 09- Emotional and Sensory marketing in Services Video
  10. Lecture 10- Technology-enabled customer experiences Video
  11. Lecture 11- Service Design Thinking and Design-driven Innovation Video
  12. Lecture 12- Open Innovation and Collaboration in Services Video
  13. Lecture 13- Crowdsourcing and customer involvement in service development Video
  14. Lecture 14- Managing Service Failures and Service Recovery Strategies Video
  15. Lecture 15- Leveraging Customer Feedback for Continuous Improvement Video
  16. Lecture 16- Digitalization of Services and Digital Service Platforms Video
  17. Lecture 17- Online Customer Engagement and Social Media Marketing Video
  18. Lecture 18- Mobile Marketing and Location-based Services Video
  19. Lecture 19- Artificial Intelligence and Chatbot Integration in Services Video
  20. Lecture 20- Blockchain and its application in service industries Video
  21. Lecture 21- Data-driven Decision-making in Services Marketing Video
  22. Lecture 22- Customer Analytics and Segmentation Strategies Video
  23. Lecture 23- Predictive Analytics for Personalized Marketing Video
  24. Lecture 24- Sentiment Analysis and Social Listening in Services Video
  25. Lecture 25- Ethical Considerations in Handling Customer Data Video
  26. Lecture 26- Building a Strong Service Brand Identity Video
  27. Lecture 27- Brand Positioning and Differentiation Strategies Video
  28. Lecture 28- Online Brand Management and Reputation Monitoring Video
  29. Lecture 29- Managing Brand Extensions and Brand Partnerships Video
  30. Lecture 30- Internal Branding and Aligning Employees with the Brand Video
  31. Lecture 31- Measuring and Improving Service Quality Video
  32. Lecture 32- SERVQUAL and Other Service Quality Measurement Tools Video
  33. Lecture 33- Service Guarantees and Service-level Agreements Video
  34. Lecture 34- Service Recovery Strategies and Complaint Handling Video
  35. Lecture 35- Cultivating a Culture of Service Excellence Video
  36. Lecture 36- Pricing Strategies for Services and Value-based Pricing Video
  37. Lecture 37- Dynamic Pricing and Revenue Optimization Techniques Video
  38. Lecture 38- Bundling and Packaging Strategies in Service Pricing Video
  39. Lecture 39- Subscription Models and Revenue Diversification Video
  40. Lecture 40- Pricing Strategies for Freemium and Subscription-based Services Video
  41. Lecture 41- Cultural Nuances and Their Impact on Service Marketing Video
  42. Lecture 42- Adapting Services for Different Cultural Contexts Video
  43. Lecture 43- Global Branding and Localization Strategies Video
  44. Lecture 44- Managing Diversity and Inclusivity in Service Delivery Video
  45. Lecture 45- Cross-cultural Communication and Customer Relationship Management Video
  46. Lecture 46- Sustainable practices and corporate social responsibility in services Video
  47. Lecture 47- Environmental consciousness and green marketing Video
  48. Lecture 48- Eco-friendly service design and operations Video
  49. Lecture 49- Ethical sourcing and responsible supply chain management Video
  50. Lecture 50- Consumer attitudes towards sustainable services Video
  51. Lecture 51- Developing service leadership skills Video
  52. Lecture 52- Motivating and empowering service employees Video
  53. Lecture 53- Service culture and service-oriented organizational behaviour Video
  54. Lecture 54- Training and development for service excellence Video
  55. Lecture 55- Managing service teams and fostering collaboration Video
  56. Lecture 56- Innovations in Service Delivery and Technology Video
  57. Lecture 57- Augmented Reality and Virtual Reality in Services Video
  58. Lecture 58- Internet of Things (IoT) in Service Ecosystem Video
  59. Lecture 59- Servitization and Product-Service Systems Video
  60. Lecture 60- Future Prospects and Challenges in Services Marketing Video