Learn · Product and Brand Management
Lecture 10 of 60Week 2
Product Differentiation and its Elements - 2
Prof. Vinay Sharma · IIT Roorkee
Credits and licence
- From
- Product and Brand Management, IIT Roorkee (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Introduction to Product & Brand Management
- Defining Product
- Terminologies Associated with Product - 1
- Terminologies Associated with Product - 2
- Terminologies Associated with Product - 3
- Terminologies Associated with Product - 4
- Product Management & Concepts Associated with Product
- Product Classification
- Product Differentiation and its Elements - 1
- Product Differentiation and its Elements - 2
- Product Positioning - 1
- Product Positioning - 2
- Product Life Cycle -1
- Product Life Cycle - 2
- Product Life Cycle - 3
- Saddle Effect & Relationship of Product with Marketing Mix Elements
- Market and Product Planning- 1
- Market and Product Planning- 2
- Product Strategy and Decisions- 1
- Product Strategy and Decisions- 2
- Product Decisions
- Product Portfolio Management
- Product Category Management
- Customer Analysis
- Competitors Analysis
- Product Pricing
- Product Pricing and Packaging
- Product Distribution
- Design Thinking- 1
- Design Thinking- 2
- Design Thinking – 3
- Product Innovation -1
- Product Innovation – 2
- New Product Development
- Reflexivity, Insight, and Value Co-Creation
- Brand Management
- Defining Brand
- Strategic Brand Management Process
- Brand Proposition
- Customer-based Brand Equity -1
- Customer-based Brand Equity - 2
- Brand Positioning
- Brand Resonance Model
- Brand Value Chain -1
- Brand Value Chain- 2
- Brand Equity Elements - 1
- Brand Equity Elements- 2
- Designing Marketing Programs to Build Brand Equity
- Secondary Brand Associations
- Brand Audit and Research
- Brand Architecture Strategies and Brand Portfolio
- Brand Portfolio and Brand Hierarchies
- Brand Equity: Measuring Outcomes- 1
- Brand Equity: Measuring Outcomes- 2
- Brand Extension
- Brand Experience & Brand Loyalty
- Brand Continuum & Brand Reinforcement
- Brand Revitalization & Repositioning
- Rebranding, Brand Demise & Brand Lifecycle
- Product & Brand Management- Conclusion