Learn · Research for Marketing Decisions
Lecture 5 of 38Week 1
Step#1 Problem Definition: Problem Audit, Interview with Experts, Qualitative Research, and Secondary Data Analysis
Prof. Vaibhav Chawla · IIT Madras
Credits and licence
- From
- Research for Marketing Decisions, IIT Madras (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- What is Market and Marketing?
- Research, Marketing Research and its Types
- Introduction to Marketing Research Process
- Step#1 Problem Definition: Discussion with Decision Maker
- Step#1 Problem Definition: Problem Audit, Interview with Experts, Qualitative Research, and Secondary Data Analysis
- Step#1 Problem Definition: Marketing Research Problem and an Example
- Step #2 - Developing an approach to the problem: Understanding a Theory
- Step #2 - Developing an approach to the problem: Components of an approach
- Step #2 - Developing an approach to the problem: Examples
- Case Studies for Problem Definition Process
- Research Design: An Introduction
- Exploratory and Descriptive Research Design: An Introduction
- Exploratory Research Techniques: Secondary Data and Thematic Analysis
- Exploratory Research Techniques: Secondary Data and Qualitative Research - Focus Group Discussion
- Exploratory Research Techniques: Focus Group Discussion Videos
- Exploratory Research Techniques: Depth Interviews
- Exploratory Research Techniques: Projective Techniques
- Descriptive Research Techniques
- Causal Research Design: Experiments and Confounding Variables
- Causal Research Design: Experiments and Related Terminologies
- Causal Research Design: Experiments and its Types
- Measurement and Scaling: Levels of Measurement
- Measurement and Scaling: Comparative and Non-Comparative Scaling
- Measurement and Scaling: Non-Comparative Scaling - Likert-Item Scales
- Measurement and Scaling: Semantic Differential Scale and Other Scale Decisions
- Measurement and Scaling: Multi-item Scales
- Measurement and Scaling: Multi-item Scales, Conceptual and Operational Definitions
- Questionnaire Design: Initial Steps (1 to 5)
- Questionnaire Design: Steps 6 onwards and Other Issues
- Questionnaire Design: Framing Common Demographic and Screener Questions
- Data Analysis using SPSS: Entering the Data
- Data Analysis using SPSS: Data Cleaning and Descriptive Statistics
- Data Analysis using SPSS: Charts, Outliers, and Descriptive Statistics
- Data Analysis using SPSS: Cross-Tabs
- Data Analysis using SPSS: Hypothesis Testing for Association
- Data Analysis using SPSS: Hypothesis Testing for Differences in Means (P-value, Sampling Distribution, One-sample t-test)
- Data Analysis using SPSS: Hypothesis Testing for Differences in Means (Independent Sample T-test)
- Analysis using SPSS: Hypothesis Testing for Differences in Means (Paired Sample T-test, One-way ANOVA)