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Lecture 39 of 62Week 08

Lecture 39 : Media Planning Decision and Media Types

Prof. Mrinalini Pandey · IIT-ISM Dhanbad

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Advertising & Promotions Management, IIT-ISM Dhanbad (at NPTEL)
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NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge. Coordinated by IIT Kharagpur.
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All the lectures

  1. Lecture 01 : Introduction to Advertising Video
  2. Lecture 02 : Introduction to Advertising II Video
  3. Lecture 03 : Introduction to Advertising III Video
  4. Lecture 04 : Introduction to Advertising IV Video
  5. Lecture 05 : Introduction to Advertising V Video
  6. Lecture 06 : Understanding Communication Video
  7. Lecture 07 : Integrated Marketing Communications Video
  8. Lecture 08 : Introduction to Positioning Video
  9. Lecture 09 : Positioning II Video
  10. Lecture 10 : Positioning III Video
  11. Lecture 11 : Classification of advertising Video
  12. Lecture 12 : Types of advertising Video
  13. Lecture 13 : Theories of advertising Video
  14. Lecture 14 : Segmentation,Targeting and Advertising Strategy Approaches Video
  15. Lecture 15 : Perception Video
  16. Lecture 16 : AIDA Model Video
  17. Lecture 17 : DAGMAR MODEL Video
  18. Lecture 18 : Hierarchy Of Effects Model Video
  19. Lecture 19 : DRIP Model Video
  20. Lecture 20 : INFORMATION PROCESSING MODEL Video
  21. Lecture 21 : Elaboration Likelihood Model (ELM) Video
  22. Lecture 22 : Innovation Adoption Model Video
  23. Lecture 23 : Foote, Cone and Belding Model and Kim Lord Model Video
  24. Lecture 24 : Lasswell’s Model Video
  25. Lecture 25 : Multi-Attribute Attitude Models (MAAMS) Video
  26. Lecture 26 : Objectives of Advertising Video
  27. Lecture 27 : Communication and Sales as an Advertising Objective Video
  28. Lecture 28 : Setting Communication Objectives and Rossiter and Percy Grid Video
  29. Lecture 29 : Marketing Objectives Video
  30. Lecture 30 : Problems in Implementing Advertising and Promotions Objective Video
  31. Lecture 31 : Introduction to Advertising Budgets Video
  32. Lecture 32 : Budgeting Approaches Video
  33. Lecture 33 : Budgeting Approaches II Video
  34. Lecture 34 : Advertising Budgets III Video
  35. Lecture 35 : Creative Strategy Video
  36. Lecture 36 : Creative Execution Video
  37. Lecture 37 : Introduction to Media Planning Video
  38. Lecture 38 : Media Planning Process Video
  39. Lecture 39 : Media Planning Decision and Media Types Video
  40. Lecture 40 : Art of Copywriting Video
  41. Lecture 41 : Copy Testing and Diagnosis Video
  42. Lecture 42 : Advertising Campaign Video
  43. Lecture 43 : Advertising Campaign II Video
  44. Lecture 44 : Advertising Research Technique Video
  45. Lecture 45 : Advertising Research Technique II Video
  46. Lecture 46 : Introduction to the Advertising Agency Video
  47. Lecture 47 : Advertising Agency II Video
  48. Lecture 48 : Advertising Agency III Video
  49. Lecture 49 : Advertising Agency IV Video
  50. Lecture 50 : Advertising Agencies V Video
  51. Lecture 51 : Introduction to Public Relations Video
  52. Lecture 52 : Introduction to Public Relations II Video
  53. Lecture 53 : Introduction to Public Relations III Video
  54. Lecture 54 : The Process of Public Relations Video
  55. Lecture 55 : Publicity and Corporate Advertising Video
  56. Lecture 56 : Advertising Laws and Ethics Video
  57. Lecture 57 : Intellectual Property Rights and Advertising Video
  58. Lecture 58 : Social Aspects of Advertising Video
  59. Lecture 59 : Economic Aspects of Advertising Video
  60. Lecture 60 : Advertising the Way Forward: Insights for Tomorrow’s Journey Video
  61. Live Session 27-02-2025 Video
  62. Live Session 04-04-2025 Video