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Learn · Customer Relationship Management

Lecture 8 of 42Week 2 :

Lecture 08 : Building Customer Relationships

Prof. Swagato Chatterjee · IIT Kharagpur

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Customer Relationship Management, IIT Kharagpur (at NPTEL)
Licence
CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
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All the lectures

  1. Lecture 01 : CMR: The Strategic Imperative YouTube
  2. Lecture 02 : CMR: The Strategic Imperative (Contd.) YouTube
  3. Lecture 03 : CMR: The Strategic Imperative (Contd.) YouTube
  4. Lecture 04 : CMR: The Strategic Imperative (Contd.) YouTube
  5. Lecture 05 : Co-creation YouTube
  6. Lecture 06 : Co-creation (Contd.) YouTube
  7. Lecture 07 : Co-creation (Contd.) YouTube
  8. Lecture 08 : Building Customer Relationships YouTube
  9. Lecture 09 : Building Customer Relationships (Contd.) YouTube
  10. Lecture 10 : Building Customer Relationships (Contd.) YouTube
  11. Lecture 11 : Building Customer Relationships (Contd.) YouTube
  12. Lecture 12 : Building Customer Relationships (Contd.) YouTube
  13. Lecture 13 : Building Customer Relationships (Contd.) YouTube
  14. Lecture 14 : Economics of CRM YouTube
  15. Lecture 15 : Economics of CRM (Contd.) YouTube
  16. Lecture 16 : Economics of CRM (Contd.) YouTube
  17. Lecture 17 : Economics of CRM (Contd.) YouTube
  18. Lecture 18 : Economics of CRM (Contd.) YouTube
  19. Lecture 19 : Economics of CRM (Contd.) YouTube
  20. Lecture 20 : Economics of CRM (Contd.) YouTube
  21. Lecture 21 : Social CRM YouTube
  22. Lecture 22 : Social CRM (Contd.) YouTube
  23. Lecture 23 : Social CRM (Contd.) YouTube
  24. Lecture 24 : Tchibo Case Study YouTube
  25. Lecture 25 : Tchibo Case Study (Contd.) YouTube
  26. Lecture 26 : Customer Equity in CRM YouTube
  27. Lecture 27 : Customer Equity in CRM (Contd.) YouTube
  28. Lecture 28 : CRM in B2C Markets YouTube
  29. Lecture 29 : CRM in B2C Markets (Contd.) YouTube
  30. Lecture 30 : CRM in B2C Markets (Contd.) YouTube
  31. Lecture 31 : CRM in B2C Markets (Contd.) YouTube
  32. Lecture 32 : CRM in B2B Markets YouTube
  33. Lecture 33 : CRM in B2B Markets (Contd.) YouTube
  34. Lecture 34 : CRM in B2B Markets (Contd.) YouTube
  35. Lecture 35 : CRM in B2B Markets (Contd.) YouTube
  36. Lecture 36 : eCRM: Components and Strategies YouTube
  37. Lecture 37 : eCRM: Components and Strategies (Contd.) YouTube
  38. Lecture 38 : eCRM: Components and Strategies (Contd.) YouTube
  39. Lecture 39 : Contact Centres for CRM YouTube
  40. Lecture 40 : Contact Centres for CRM (Contd.) YouTube
  41. Lecture 41 : Global CRM YouTube
  42. Lecture 42 : Global CRM (Contd.) YouTube