Learn · Business Marketing - Technology Focus
Lecture 29 of 34Week 7
Lecture 29: Marketing as Strategy - II
Prof. Jayanta Chatterjee · IIT Kanpur
Credits and licence
- From
- Business Marketing - Technology Focus, IIT Kanpur (at NPTEL)
- Licence
- CC BY-NC-SA, as NPTEL states it. Non-commercial use only.
- Attribution
- NPTEL states: "Distributed under Creative Commons Attribution-ShareAlike / CC BY - NC - SA", beside a BY-NC-SA badge.
- Who can watch
- Tweens profiles and older. How courses are placed
All the lectures
- Lecture 01: Introduction to B2B Marketing
- Lecture 02: Tech Marketing
- Lecture 03: Technology life cycle, networks and platforms
- Lecture 04: Organization Markets and Competition
- Lecture 05: Organization Buying decisions
- Lecture 06: Researching Business Markets
- Lecture 07: Design and Tech Market
- Lecture 08: Customer Driven Innovation, New Product Management
- Lecture 09: Market Segments - Technology Focus
- Lecture 10: PLC and TALC
- Lecture 11: Crossing the Chasm
- Lecture 12: B2B Brands - 1
- Lecture 13: B2B Brands - 2
- Lecture 14: B2B Pricing Basics
- Lecture 15: Critical Underpinning Concepts
- Lecture 16: Pricing Continued
- Lecture 17: Pricing Summary
- Lecture 18: B2B Sales
- Lecture 19: Supply Chain
- Lecture 20: Marketing Communicaion
- Lecture 21: Digital Marketing
- Lecture 22: Digital Relationship Management
- Lecture 23: E-Marketing Tools
- Lecture 24: E-Market Place
- Lecture 25: B2B E-Commerce
- Lecture 26: Electronic Auction
- Lecture 27: E- Procurement
- Lecture 28: Marketing as Strategy - I
- Lecture 29: Marketing as Strategy - II
- Lecture 30: LIVE Session (JCB, TATA Steel, THERMAX)
- Lecture 31: Marketing Orientation
- Lecture 32: Marketing - R&D interaction
- Lecture 33: Marketing Metrics
- Lecture 34: Sample Question & Answers